Stopain(R) Named a 'Demand Brand' by Mass Market Retailers Magazine

Stopain Roll-On Recognized By Top Trade Publication

ENCINITAS, Calif., Nov. 4 /PRNewswire/ -- All-natural Stopain®( )topical
analgesic has been named a "Demand Brand" by Mass Market Retailers magazine.
"Demand Brands" are defined by the publication as brands that "a retailer
needs to carry because they possess a meaningful consumer franchise."

"We appreciate the recognition and salute the editors for helping retailers
make difficult merchandising decisions," said Bob Miller, president and CEO of
DRJ Group, makers of Stopain. "Stopain has long been recommended by doctors
and pharmacists as a leading topical analgesic. We also know that there are
legions of users who find that Stopain provides effective relief for their
episodic or chronic pain."

According to editors, this is the first time that the publication has
addressed the challenges of "SKU rationalization" in detail, although it has
long been a factor for improving sales and profitability. Retailers often hire
outside consultants to carefully analyze their product offerings to determine
the right strategy.

"Our message to retailers was to let them know that continuing to make room
for brands, such as DRJ Group's Stopain, can be important to the overall
success of their merchandising strategy," explained David Pinto, editor of
Mass Market Retailers. "Specifically, products like Stopain Roll-On offer
unique benefits that provide value and choice to consumers that cannot be
filled by other brands."

Established in 1983, Mass Market Retailers provides drug, discount and
supermarket chain executives with information on merchandising, current news
and analysis and interpretation of trends and events focusing on making
effective decisions in the chain retail market.

Stopain products include the #1 selling spray and roll-on in the topical
analgesics category. The active ingredient in Stopain is menthol, recognized
by the Food and Drug Administration as an analgesic that provides temporary
relief from minor pains and stiffness of arthritis, muscle aches, strains and
simple backaches.

Earlier this year, DRJ Group partnered with the Arthritis Foundation in a
year-long awareness and fundraising initiative. The initiative includes a
video, Stop Pain. Start Dancing, which promotes the long-term health benefits
of staying physically active. Additionally, DRJ Group is donating a portion of
each Stopain purchase to support the Arthritis Foundation.

Stopain can be purchased nationally in over 25,000 independent pharmacies and
national chain drug stores and on the Stopain Web site.

SOURCE DRJ Group

CONTACT: Kristi Arndt, +1-763-782-0265, karndt@peridotgroup.net, for DRJ
Group