Toys Boys Want This Easter - Bakugan Battle Brawlers

Spin Master speeds production on more than 30 million Bakugan monsters to meet
high level demand this spring

TORONTO, and LOS ANGELES, March 17 /PRNewswire/ -- There's one item on the
shopping list as boys hit toy stores this spring break and Easter season -
Bakugan.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080317/NYM105 )
From the Japanese words "baku" meaning "to explode" and "gan" meaning
"sphere", Bakugan Battle Brawlers is a collectible action strategy game
featuring more than 100 different transforming marbles that pop into powerful
monster action figures when strategically rolled onto game cards.
Sales of the hit game are spiking by over 400% a week across the country,
prompting retailers to double orders and toy company Spin Master Ltd to
airfreight more product in fast. In response to the massive popularity, Spin
Master is speeding up production on more than 30 million Bakugan to meet this
high demand.
"This is the biggest thing we've done in the 14 years since we started the
company," says Anton Rabie, President and Co-CEO of Spin Master. "It's
amazing how fast the Bakugan trend has erupted in the U.S. It's on complete
fire at every single level and the series has only been on Cartoon Network for
a little more than three weeks."
"Retailers tell us that it's the latest craze in the toy aisle across the
country," says Spin Master spokesperson Donna MacNeil. "Boys love to throw
things, trade things, and collect things of value, and of course do battle,
and Bakugan's got all that."
To support the spread of Bakugan fever, Spin Master is rolling out a
cross-country Bakugan Battle Training tour in April, visiting 1,200 Wal-Mart
and Toys "R" Us stores across the country and offering game training,
demonstrations, and special giveaways. The Battle Training Tour kicks off
with a ribbon cutting ceremony of a special Toys "R" Us Times Square Bakugan
Battle Zone in New York City on April 4, 2008.
Available at all major retailers, Bakugan Battle Brawlers come in a
variety pack sizes, with accessories including a Wrist Launcher, Battle Arena,
and 2" Action Figures, all ranging from $4.99-$29.99.
About Spin Master Ltd.
Spin Master(TM) is the 6th largest and fastest growing toy company in
North America. A multi-category children's entertainment company since 1994,
Spin Master(TM) has been designing, developing, manufacturing and marketing
consumer products for children around the world. With the launch of Bakugan
Battle Brawlers, Spin Master(TM) has also marked its first foray into
entertainment IP and television production. Spin Master(TM) is best known for
such popular brands as Air Hogs(R)(TM), Aquadoodle(TM), Tech Deck, and Moon
Sand. Spin Master(TM) employs over 500 people with offices in Toronto, Los
Angeles, Paris, London, Hong Kong and China, and is proud to be recognized as
one of Canada's 50 Best Managed companies. For additional information please
visit: www.spinmaster.com.
For more information contact:

Donna MacNeil
Senior Director Communications
donnam@spinmaster.com
T. 416-848-7607

SOURCE Spin Master Ltd.

Donna MacNeil, Senior Director Communications of Spin Master Ltd.,
+1-416-848-7607, donnam@spinmaster.com