PEMCO Insurance and Tully's Coffee Team Up to Make Coffee Orders Count - For Children's...

PEMCO Insurance and Tully's Coffee Team Up to Make Coffee Orders Count - For
Children's Hospital

SEATTLE, March 18 /PRNewswire/ -- Placing a "super-long coffee order," a
quirky trait shared by many Northwest residents, will now make a difference
for Children's Hospital and Regional Medical Center.
Beginning March 21, PEMCO Insurance will donate $1 to Children's Hospital
for every Tully's Coffee customer who nominates a preferred "super-long coffee
order" -- those unique concoctions made up of seemingly incongruous
ingredients and commands -- in weekly enter-to-win contests.
The contests are part of a six-week promotion between PEMCO Insurance and
Tully's Coffee that highlights the "Super-Long Coffee Orderer" character from
PEMCO's "We're A Lot Like You. A Little Different." ad campaign, which
connects us as a community through tongue-in-cheek parodies of local
residents' traits.
"We're excited to partner with Tully's Coffee to support Children's
Hospital in its mission to prevent, treat, and eliminate pediatric disease,"
said PEMCO spokesperson Jon Osterberg. "Like PEMCO, Tully's is a locally
based company, and this promotion is a great opportunity to extend many of our
shared Northwest values."
In addition to helping raise money for Children's, those who nominate
their "super-long" orders will have a chance each week to win a Tully's gift
bag and $100 gift card compliments of Tully's. At the end of the six-week
promotion, PEMCO will make a $10,000 donation to Children's Hospital in all
six winners' names.
To kick off the promotion, KMTT "The Mountain" radio station (103.7 FM)
will broadcast live from Tully's flagship store at 4th Avenue and Union Street
in Seattle on Friday, March 21. During the 6 a.m. - 10 a.m. broadcast,
participating Tully's stores will offer lattes for $1.03, and the first 103
customers to the flagship store can enjoy a latte for free.
"People around the Northwest are known as coffee lovers, and we're
individualistic," Osterberg said. "Often times our coffee orders express our
unique quirks. Short and simple drink orders are a rarity -- now it's all
about how many shots, packets and pumps you can get."
To qualify for the weekly prizes, Tully's customers must simply fill in
their unique "super-long" coffee order on entry forms, perhaps while waiting
for the person in front of them to finish what seems more like a short speech
than a coffee order. Completed entry forms can be dropped in jars found in
participating Tully's stores throughout the Northwest.
Tully's will select winners on a weekly basis, and the winning entries
will be featured at www.werealotlikeyou.com, along with other
recognizable Northwest types like the Recumbent Bicycle Commuter, Green Lake
Power Walkers, and Blue Tarp Campers.
"Children's is honored to have been selected by PEMCO and Tully's as
beneficiary from this wonderful collaboration," said Peggy Walton, chair of
Children's Hospital Board of Trustees. "The Northwest is a generous community
and we think this promotion will creatively inspire folks to support patients
and families in our area."
About PEMCO Insurance
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto,
home, boat, life, and umbrella insurance to Washington state residents. PEMCO
Insurance is sold by community agents throughout the state and through PEMCO
offices. For more information, visit www.pemco.com.
About Tully's Coffee
Tully's Coffee Corporation is a fully handcrafted coffee roaster and a
leading specialty coffee retailer and wholesaler. Through company-operated and
franchised specialty retail stores in Washington, Oregon, California, Idaho,
Arizona, Montana and Utah and its global alliance partner in Japan, Tully's
premium coffees are available at more than 400 branded retail locations.
Tully's wholesale division also distributes handcrafted coffees and related
products via office coffee services, food service distributors, and thousands
of leading supermarkets in the United States. Tully's corporate headquarters
and roasting plant are located at 3100 Airport Way S. in Seattle, Wash. For
more information: (800) 96-Tully or www.tullys.com.
About Children's Hospital and Regional Medical Center
Consistently ranked as one of the best children's hospitals in the country
by U.S. News & World Report, Children's serves as the pediatric referral
center for Washington, Alaska, Montana and Idaho. Children's has been
delivering superior patient care for 100 years, including advancing new
discoveries and treatments in pediatric research, and serving as a primary
teaching, clinical and research site for the Department of Pediatrics at the
University of Washington School of Medicine.

CONTACTS:

Jon Osterberg (206) 628-4019 Mark Firmani (206) 443-9357
PEMCO Insurance Firmani + Associates Inc.
jon.osterberg@pemco.com mark@firmani.com

SOURCE PEMCO Insurance

Jon Osterberg of PEMCO Insurance, +1-206-628-4019, jon.osterberg@pemco.com; or
Mark Firmani of Firmani + Associates Inc., +1-206-443-9357, mark@firmani.com,
for PEMCO Insurance