Planet Green Announces World Class Board of Advisors

Tue Feb 26, 2008 11:56am EST
 
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SILVER SPRING, Md., Feb. 26 /PRNewswire/ -- Planet Green, Discovery
Communications' global multiplatform environmental initiative, today announced
its strategic Board of Advisors representing a broad spectrum of thought
leaders in the fields of science, academia, technology, business,
environmental advocacy, government and media. Planet Green President and
General Manager Eileen O'Neill made the announcement.
    "When it comes to our Board of Advisors, Planet Green is standing on the
shoulders of giants," said O'Neill. "These individuals are pioneers and
visionaries, dedicating their passion and leadership to create a future that
balances the needs of humankind and the environment. We are honored to have
their guidance and participation as we endeavor to engage and inspire our
audiences through Planet Green."
    The Board will provide expert counsel on emerging trends, issues,
innovations and scientific findings, to help inform Planet Green's robust
offering of programming, content, partnerships and public affairs activities
across Discovery's media platforms. The Board will also provide
recommendations on practical methods to introduce and involve Planet Green's
audiences in making a positive difference for the planet. The Board convened
in February for its inaugural meeting.
    Planet Green Board of Advisors
    Discovery Communications
    Mr. John Hendricks, Founder and Chairman, Discovery Communications
    Mr. David Zaslav, President and Chief Executive Officer, Discovery
     Communications
    Ms. Eileen O'Neill, President and General Manager, Planet Green
    Mr. Graham Hill, Founder, TreeHugger.com and Vice President Interactive,
     Planet Green

    Environmental Advocacy
    Ms. Frances Beinecke, President, Natural Resources Defense Council
    Mr. S. Richard Fedrizzi, President, Chief Executive Officer and Founding
     Chairman, U.S. Green Building Council
    Mr. Robert Kennedy, Jr., Chairman, Waterkeeper Alliance
    Dr. Wangari Muta Maathai, Nobel Laureate and Executive Director, Greenbelt
     Movement International
    Ms. Stephanie Meeks, Acting President and Chief Executive Officer, The
     Nature Conservancy
    Mr. Matt Petersen, President and Chief Executive Officer, Global Green USA
    Mr. Jerome Ringo, President, The Apollo Alliance
    Mr. Larry J. Schweiger, President and Chief Executive Officer, National
     Wildlife Federation

    Scientific
    Dr. Kathryn Moran, Director, Marine Geomechanics Laboratory, University of
     Rhode Island
    Dr. David Suzuki, Co-Founder, The David Suzuki Foundation

    Media, Policy and Entertainment
    Ms. Carol Browner, Principal, The Albright Group LLC
    Mr. Leonardo DiCaprio, Actor and Environmentalist
    Mr. Daniel C. Esty, Hillhouse Professor of Environmental Law & Policy at
     Yale University; Director, Center for Business and the Environment at
     Yale
    Mr. Andrew Lack, Chairman of the Board, Sony BMG Music Entertainment
    Mr. Kenneth Lerer, Chairman, The Huffington Post
    Mr. Achim Steiner, Executive Director, United Nations Environment
     Programme

    Honorary Board Members
    Governmental
    The Honorable Christopher Shays, Connecticut
    The Honorable Mark Udall, Colorado
    Governor Martin O'Malley, Maryland
    Governor Tim Pawlenty, Minnesota

    Discovery Communications Experts
    Mr. Josh Bernstein, President and Chief Executive Officer, Boulder Outdoor
     Survival School
    Mr. Jeff Corwin, Wildlife Biologist and Emmy Award-Winning Host
    Mr. Philippe Cousteau, Co-Founder and President, EarthEcho International
    Ms. Terri Irwin, Founder, Wildlife Warriors and Director, Australia Zoo
    Mr. John Picard, Sustainability Expert
    Ms. Summer Rayne Oakes, Model and Activist
    Ms. Sara Snow, Green Living Expert and host of Get Fresh with Sara Snow

    About Planet Green
    Discovery Communications is a passionate advocate of preserving our earth
and a leader in developing television programs that educate citizens about the
best qualities of this place we call home. Discovery's commitment to these
issues reached new heights when it created Planet Green, a global,
cross-company initiative dedicated to documenting, preserving and celebrating
the planet. In June 2008, Discovery Home channel becomes Planet Green -- the
first 24-hour eco-lifestyle channel dedicated to making a difference by
providing tools, information and content that will enlighten, empower and most
importantly, entertain. The channel will launch to more than 50 million homes.
    Planet Green speaks to people who want to understand green living and to
those who truly want to make a difference by providing resources to meet the
critical challenge of protecting our environment. Planet Green's platforms
include leading eco-lifestyle website TreeHugger.com
(http://www.treehugger.com) and the recently launched solutions-oriented
PlanetGreen.com (http://www.planetgreen.discovery.com). Discovery will also
launch Discovery Education Green, a K-12 service that hosts dynamic media
content correlated to state standards. Discovery Education Green will help
teachers integrate Green lessons into their curriculum and empowers students
to make more environmentally conscious decisions.
SOURCE  Discovery Communications

Annie Howell, +1-240-662-4799, Annie_Howell@discovery.com, or Bryan Hughes,
+1-240-662-3002, Bryan_Hughes@discovery.com, both of Discovery Communications

 

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