Phase One and Mamiya Digital Imaging Introduce the World's Most Flexible Open Medium...

Phase One and Mamiya Digital Imaging Introduce the World's Most Flexible Open Medium Format Digital Camera Platform

Platform designed for more flexibility, higher quality system
options
TOKYO--(Business Wire)--
Phase One A/S and Mamiya Digital Imaging Co., Ltd. today unveiled
the world's most flexible, open medium format digital camera platform.
Known as the Phase One 645 Camera or the Mamiya 645AFDIII, the
co-developed platform will be sold exclusively by Phase One and Mamiya
respectively.

The camera platform answers the calls of professional
photographers for a modular system that offers unprecedented feature
combinations, and most significantly the freedom to choose individual
components from an open platform to best serve their working needs.

Designed to accept all quality digital camera backs, the camera
platform is also open for traditional film operation. It offers the
widest choice of high-end lenses, including the complete Mamiya 645
lens range, the new 28mm aspherical and D series lenses, as well as
Hasselblad V-lenses and Pentacon Six lenses. It is designed to achieve
shutter speeds from 1/4000 sec. to 60 min. The camera features an
ergonomic molded grip and provides direct control of critical camera
settings using manual dials -- both of which are essential elements
for the professional photographer engaged in day-long hand-held
shooting sessions.

"Phase One and Mamiya have taken the first step in delivering a
unique approach to designing camera systems," said Henrik Hakonsson,
CEO of Phase One. "We believe that equipment interoperability and
personal choice are integral values in realizing the highest quality
imaging results. Furthermore we have invested heavily in optimizing
all elements of the camera systems reliability to maximize the
photographers' time for shooting extraordinary images."

"Mamiya and Phase One are consolidating our expertise and
fulfilling our ambitions to provide the products desired by our
customers," said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. "We
will continue to cooperate and work hard to ensure that future camera
systems are limited only by the imagination and desires of the artists
that use them."

Pricing and Availability

The first pre-production units will be demonstrated this week at
the Photo Imaging Expo. Full technical details, including system
component options will be provided at the start of volume production
shipments, expected in QY2. For more information about ordering the
camera platforms, please contact sales at www.phaseone.com and
www.mamiya.co.jp.

About Mamiya Digital Imaging

Mamiya Digital Imaging is the digital successor to the reputable
Mamiya brand, an innovative company fresh with enthusiasm and
dedicated to continuing a legacy of excellence. Mamiya has
consistently been a fore-runner in medium format camera design, and
Mamiya lenses, manufactured following a tradition of precision and
quality, are celebrated world-wide. For the Professional Photographer,
it is the ultimate brand in photographic equipment.

Mamiya Digital Imaging is headquartered in Tokyo with two
factories in Japan, and has distributors in more than 100 countries.

For more information about products, visit the Mamiya homepage on
www.mamiya.co.jp

About Phase One

Phase One is a leading provider of digital image capture and work
flow management technology. The Phase One Camera offers open platform
flexibility. Phase One P+ Series digital backs open new possibilities,
putting the focus back on the moment of capture. Phase One Capture One
software helps streamline the capture and post-production process.
Supporting DSLR, medium- and large-format photographic equipment,
Phase One products are renowned for their superior quality,
flexibility and speed -- enabling pro photographers to realize their
most subtle and most complex visions without compromise.

Phase One is an employee-owned company based in Copenhagen with
offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web
site on www.phaseone.com.

Phase One and Capture One are registered trademarks of Phase One
A/S.

All other brand or product names are trademarks or registered
trademarks of their respective holders.

Mamiya Digital Imaging PR Contact
Mamiya Digital Imaging
Natasha Penny, +81 (3) 5688 8045
International Marketing Dept.
n-penny@mamiya.co.jp
or
Phase One PR Contact
Arcand & Madison Public Relations
Kathy Madison, +1 781-259-1764
kathy@am-pr.com

Copyright Business Wire 2008