Kellogg Company Discontinues Immunity Statements On Rice Krispies Cereals

BATTLE CREEK, Mich., Nov. 4 /PRNewswire-FirstCall/ -- Kellogg Company today
announced its decision to discontinue the immunity statements on Kellogg's
Rice Krispies cereals.

Last year, Kellogg Company started the development of adding antioxidants to
Rice Krispies cereals. This is one way the Company responded to parents
indicating their desire for more positive nutrition in kids' cereal.

While science shows that these antioxidants help support the immune system,
given the public attention on H1N1, the Company decided to make this change.
The communication will be on pack for the next few months as packaging flows
through store shelves. We will, however, continue to provide the increased
amounts of vitamins A, B, C and E (25% Daily Value) that the cereal offers.

We will continue to respond to the desire for improved nutrition, and we are
committed to communicating the importance of nutrition to our consumers.

SOURCE Kellogg Company

Kellogg Company, +1-269-961-3799, media.hotline@kellogg.com