Kawneer Launches 2008 Sustainability Campaign: ''Every Day You Make a Choice, Make...

Kawneer Launches 2008 Sustainability Campaign: ''Every Day You Make a Choice, Make a Choice That Counts''

Campaign Reinforces Kawneer's Commitment to Sustainability
NEW YORK--(Business Wire)--Alcoa (NYSE:AA) announced today that its Kawneer business, the
leading manufacturer of architectural aluminum building products and
systems for commercial construction, has launched its 2008
sustainability campaign, reinforcing Kawneer's commitment to the green
movement and highlighting its range of sustainable products. Centered
on the key message, "Every Day You Make a Choice, Make a Choice that
Counts," the campaign demonstrates how everyday decisions can make a
difference in the future of the planet.

The year-long marketing campaign officially launched this month
with the introduction of the 2008 Kawneer calendar, which featured
LEED-registered or LEED-certified projects where Kawneer products have
been integral to the sustainability solution. The calendar showcases
full-color photos of projects that have turned the idea of
sustainability into a reality. The calendar was printed on Forest
Stewardship Council (FSC) certified paper, contributing to the
conservation and responsible management of the world's forests.

A new ad campaign promotes Kawneer's "sustainable solutions"
approach to environmental design and construction also debuted in
January in several trade publications. Appearing as a two-page spread
in select magazines and a single page in others, it uses the "choice"
theme to illustrate how Kawneer products and systems can help
architects, glazing contractors and other members of the building team
make solid choices without compromising sustainability.

"At Kawneer, we're committed to making choices that count -
choices that have a positive impact on our communities and the
environment," says Glen Morrison, President, Kawneer North America.
"We believe that in choosing Kawneer, customers and architects can
make choices that achieve the business, performance and aesthetic
goals for their projects, while enhancing the sustainability of those
buildings, as well."

Other aspects of the sustainability campaign currently underway
include additional marketing tools for the sales force, an expanded
presence at the 2008 Greenbuild International Conference and Expo and
a series of product ads that reflect the sustainable launch design and
messaging.

About Kawneer

With more than 100 years of innovation and experience, Kawneer
North America is headquartered in Norcross, GA, and is the leading
manufacturer of architectural aluminum products and systems for the
commercial construction industry. Kawneer is part of Alcoa's global
Building and Construction Systems (BCS) business unit headquartered in
Geneva, Switzerland. Alcoa BCS manufactures and markets architectural
systems and products in North America, Europe, Asia and the Middle
East. Alcoa is the world's leading producer and manager of primary
aluminum, fabricated aluminum, and alumina facilities, and is active
in all major aspects of the industry. For more information on Kawneer
or its products, please visit www.kawneer.com

About Alcoa

Alcoa is the world's leading producer and manager of primary
aluminum, fabricated aluminum and alumina facilities, through its
growing position in all major aspects of the industry. Alcoa serves
the aerospace, automotive, packaging, building and construction,
commercial transportation and industrial markets, bringing design,
engineering, production and other capabilities of Alcoa's businesses
to customers. In addition to aluminum products and components
including flat-rolled products, hard alloy extrusions, and forgings,
Alcoa also markets Alcoa(R) wheels, fastening systems, precision and
investment castings, structures and building systems. The Company has
107,000 employees in 44 countries and has been named one of the top
most sustainable corporations in the world at the World Economic Forum
in Davos, Switzerland. More information can be found at www.alcoa.com

Alcoa Inc.
Kevin G. Lowery, 412-553-1424
OR
Kawneer North America
Karen Zipfel, 770-840-6449

Copyright Business Wire 2008