Emeritus Corporation Launches Ask the Expert, a Complimentary Resource for Seniors and Their Loved Ones

SEATTLE--(Business Wire)--
Emeritus Corporation, a national provider of assisted living and Alzheimer's and
related dementia care services to seniors, has launched Ask the Expert, an
online resource center that will connect seniors and their loved ones with
eldercare experts who can provide guidance and answers on senior care questions.

Ask the Expert allows concerned caregivers to reach out for assistance either
through a phone call or by submitting questions via email. Emeritus has created
"A Call for Care" through a partnership with Aging with Grace, an eldercare
management company that specializes in helping families deal with senior issues.
Experts can provide guidance on topics ranging from Medicare and insurance plans
to recommendations on all the eldercare services and options available to
seniors today.

Additionally, Emeritus has partnered with Dr. Vicki Rackner, M.D., a noted
author and expert in doctor-patient relations and caregiver stress. Dr. Vicki
will respond to questions within 24 hours by posting answers on the Ask the
Expert section of the Emeritus website pertaining to health, wellness, caregiver
stress, or other senior care issues.

"Caring for a loved one can be an incredibly rewarding experience, though it can
also be an extremely challenging task without qualified resources to help guide
your decision making," commented Granger Cobb, president and Co-CEO of Emeritus
Corporation. "By creating Ask the Expert, we hope to connect those seeking
answers or guidance with professionals who specialize in eldercare and caregiver
issues. We are pleased to have partnered with such seasoned professionals and
look forward to working together to provide a valuable resource for seniors and
their caregivers in need."

Interested seniors and caregivers can reach these experts by viewing Ask the
Expert, hosted at www.emeritus.com/resources/faq/ or by calling 1-888-657-5598.

About Emeritus Corporation:

Emeritus Corporation is a national provider of assisted living and Alzheimer's
and related dementia care services to seniors. Emeritus is one of the largest
and most experienced operators of freestanding assisted living communities
located throughout the United States. These communities provide a residential
housing alternative for senior citizens who need assistance with the activities
of daily living, with an emphasis on personal care services, which provides
support to the residents in the aging process. Emeritus currently operates 309
communities in 36 states representing capacity for approximately 27,200 units
and approximately 32,400 residents. Our common stock is traded on the New York
Stock Exchange under the symbol ESC, and our home page can be found on the
Internet at www.emeritus.com.

Media:
ICR
Liz Brady/Sari Martin, 203-682-8200
Liz.Brady@icrinc.com / Sari.Martin@icrinc.com

Copyright Business Wire 2009