Johnny Depp, Jessica Alba, Eddie Murphy, Miley Cyrus, The Jonas Brothers, Drake Bell,...

Johnny Depp, Jessica Alba, Eddie Murphy, Miley Cyrus, The Jonas Brothers,
Drake Bell, Chris Brown, Tony Hawk, Alvin and the Chipmunks, Cameron Diaz
(Wannabe Award) - And Many More - Score at Nickelodeon's 2008 Kids' Choice
Awards
Kids Cast Record-Breaking 86,708,020 Million Votes for Their Favorites in 18
Categories

LOS ANGELES, March 29 /PRNewswire/ -- Kids thanked their stars tonight at
Nickelodeon's 2008 Kids' Choice Awards, and lucky luminaries Johnny Depp,
Jessica Alba, Eddie Murphy, Miley Cyrus, Drake Bell, The Jonas Brothers, Chris
Brown -- and more -- clinched coveted orange Blimps during the live telecast,
Saturday, March 29 (8-9:30 p.m. ET/tape delay PT). Hosted by Jack Black and
spotlighting the hottest stars of TV, movies, music and sports, the
kudo/mess-fest at UCLA's Pauley Pavilion -- "where Hollywood meets the slime"
-- gave new meaning to "Go Green!" Not only did glorious slime showers drench
gleeful kids and celebs throughout the show, for the first time three
interactive celebrity slime stunts, hosted by Laila Ali and featuring Akon,
Usher and Heidi Klum, wowed the crowd and led to the longest slime time in
history -- and the climactic superstar sliming of Orlando Bloom and host
Black.
More than doubling last year's record-breaking record, 86,708,020 million
kids cast votes March 3-29 in 18 categories to honor their favorites. Votes
were cast via www.nick.com , www.nicktropolis.com,
www.turbonick.com and for the first time via Nick's new mobile website
(wap.nick.com).
Tally yielded treasured blimps for Johnny Depp (Pirates of the Caribbean:
At World's End) and Jessica Alba (Fantastic Four: Rise of the Silver Surfer)
as Favorite Movie Actor and Favorite Movie Actress. Alvin and the Chipmunks
and Ratatouille respectively grabbed Favorite Movie and Favorite Animated
Movie. Eddie Murphy clinched a Blimp as Favorite Voice in an Animated Movie
(Shrek the Third). Top TV awards went to American Idol as Favorite Reality
Show, to Drake & Josh as Favorite TV Show and to Avatar: The Last Airbender as
Favorite Animated Show. Drake Bell (Drake & Josh) collected his third
consecutive Blimp as Favorite TV Actor, and last year's Favorite TV Actress,
Miley Cyrus (Hannah Montana), nabbed a pair for Favorite TV Actress and
Favorite Female Singer. Tony Hawk and Danica Patrick scored for Favorite Male
Athlete and Favorite Female Athlete. In music, Chris Brown seized Favorite
Male Singer, and The Jonas Brothers triumphed as a group; Avril Lavigne's
Girlfriend won for Favorite Song. The Harry Potter series by J.K. Rowling
notched Favorite Book honors.
Setting the stage for the revelry and mess, cameras captured host Jack
Black backstage as he stunned his onetime School of Rock co-star, Miranda
Cosgrove (Nickelodeon's iCarly), with his spiritual and physical quest -- part
maharishi and part The Six Million Dollar Man -- to "become one with the
slime" and the best Kids' Choice host in history. Then, caped and clad in
slime green, he bounded onstage and pumped up the volume with I Was Made for
Sliming You, musically paving the way for pop sensations Miley Cyrus and
Nickelodeon's The Naked Brothers Band. Superstar Cyrus excited the kid crowd
with a lavish production number of Girl's Night Out from her concert
tour/movie, and The Naked Brothers Band rocked with I Don't Wanna Go to School
while skateboarders, BMX bikers and in-line skaters leaped and played with
eye-popping moves.
Laila Ali provided colorful commentary for not one but three interactive
spectacular slime stunts. Swinging on a crane for Celebrity Slime Darts, Heidi
Klum came through with flying colors as she popped scores of slime-filled
balloons on a giant wall. Voting at nick.com, kids picked her popping mode: a
giant butt pad covered in spikes. For Scuba Sumo Slimo, scuba diver stepped
aside for sumo wrestler, after kids selected him at nick.com, and Usher
blasted a high-pressure hose at the human slime target: The stunt man slid,
flew and rolled through a shuffleboard point set-up to determine "slimage" for
the giant tank onstage. And in Slime-o-lition Derby, Akon hopped into the
bumper car shaped like a giant Jack Black bobble-head doll and zigzagged
through an obstacle course, thwacking slime filled targets and topping the
slime-o-meter. Kids picked the vehicle on nick.com that gave more bang for the
buck and more slime for the tank.
Filled to the brim, the giant slime tank was poised, goo-d and ready to
spill as veteran slime recipient Jack Black and Orlando Bloom levitated upward
in their slime seats to make Nick history. "It's the whole reason I became an
actor -- to take part of the biggest celebrity sliming in Kids' Choice
history," said Bloom. Their climactic superstar sliming was the longest in
show history, and Bloom joined an elite fraternity of stars who reveled in the
slime experience including Vince Vaughn, Robin Williams, Johnny Depp, Mike
Myers, Adam Sandler, Tom Cruise, Jim Carrey, James Earl Jones, Rosie
O'Donnell, Mary-Kate and Ashley Olsen, Will Ferrell and Ben Stiller.
In a show highlight, The Wannabe Award, an annual honor bestowed on a
celebrity role model who kids most "want to be," was presented to Cameron Diaz
-- former Kids' Choice Awards host (2004)/Burp Award winner (2001) -- by
Ashton Kutcher. The presentation was green-themed in keeping with Diaz's
laudable conservation/environmental efforts, and in accepting, she exclaimed,
"This is the biggest honor of my entire life! Kids are the future ... and I'm
honored to inspire you to change this world." She prompted the crowd to shout,
"We are the future and the future is bright!" and urged them to "Go out and
make this a better world."
Burping was music to kids' ears this year, as celebrities who visited the
orange carpet Burp Zone punctuated the song Y.M.C.A. with burps, and all of
the belchers appeared in a resounding montage that showcased their efforts --
and took burping to a new level. Past proud best belchers include Cameron
Diaz, Jessica Alba and Steve Irwin (shared honor), Justin Timberlake (two-time
winner) and Hugh Jackman.
In addition, the star-studded telecast featured celebrity participants
including Will Smith, Steve Carell, Shia LaBeouf, Harrison Ford, Chris Brown,
Janet Jackson, James Marsden, Heidi Klum, Drake Bell, Hayden Panettiere,
Ashlee Simpson, Miranda Cosgrove, America Ferrera, Abigail Breslin, Brendan
Fraser, Amy Poehler, Jennifer Love Hewitt, Howie Mandel, Josh Peck, Ryan
Seacrest, Devon Werkheiser, Ryan Sheckler, Pete Wentz, Rihanna and many
others.
The day's special programming began early on Nickelodeon with iLove the
KCAs, interstitials (9-11 a.m. ET/PT). starring the cast of TEENick hit iCarly
-- Miranda Cosgrove, Jennette McCurdy, Nathan Kress and Jerry Trainor --
in-character: Carly, Sam, Freddie and Spencer hosted a special edition of
their web show from the Orange Carpet. Later, following a SpongeBob
SquarePants marathon (5-8 p.m.), Nick's J. Boogie, Lily Collins and Pickboy
hosted a unique star-studded two-hour pre-show telecast, Countdown to the
Kids' Choice Awards -- interlacing programming from 6 to 8 p.m. ET/PT --
featuring a musical performance by Lil Mama. Sean Kingston's POV on-carpet
camera added a new dimension to the arrivals/interviews. The hip new Dance on
Sunset series kicked off on the heels of Kids Choice, premiering at 9:30 p.m.
(ET/PT)
Nickelodeon's 2008 Kids Choice Awards encores in its entirety on Nick
Saturday at 10 p.m. and Sunday, March 30 at 1 p.m. A 30-minute program of
highlights, Kids' Choice Awards: Best of the Mess airs Tuesday, April 1 at
8:30 p.m.; Thursday, April 3 at 4 p.m.; Saturday, April 5 at 2 p.m. and
Sunday, April 8 at 5:30 p.m. In addition, the N will replay the full show on
Sunday, March 30 at 9 a.m. and encore KCA: Best of the Mess on Saturday, April
5 at 4 p.m. The full show will encore on Nicktoons, Sunday, March 30 at
midnight (all times ET/PT). Kids can also catch an instant replay of the full
show on TurboNick (http://www.turbonick.com) and the edited version, the week
after the live event. Following are Nickelodeon's 2008 Kids' Choice Awards
winners:

MOVIES:

FAVORITE MOVIE FAVORITE ANIMATED MOVIE
Alvin and the Chipmunks Ratatouille

FAVORITE MOVIE ACTRESS FAVORITE MOVIE ACTOR
Jessica Alba Johnny Depp

FAVORITE VOICE FROM AN
ANIMATED MOVIE
Eddie Murphy (Shrek the Third)

MUSIC:

FAVORITE MUSIC GROUP
The Jonas Brothers

FAVORITE FEMALE SINGER FAVORITE MALE SINGER
Miley Cyrus Chris Brown

FAVORITE SONG
Girlfriend
(Avril Lavigne)

TELEVISION:

FAVORITE REALITY TV SHOW FAVORITE TV SHOW
American Idol Drake & Josh

FAVORITE TV ACTRESS FAVORITE TV ACTOR
Miley Cyrus (Hannah Montana) Drake Bell (Drake & Josh)

FAVORITE CARTOON
Avatar: The Last Airbender

WANNABE AWARD
Cameron Diaz

SPORTS:

FAVORITE MALE ATHLETE FAVORITE FEMALE ATHLETE
Tony Hawk Danica Patrick

OTHER CATEGORIES:

FAVORITE VIDEO GAME
Madden NFL '08

FAVORITE BOOK
Harry Potter series by J.K. Rowling

The Kids' Choice Awards 2008 mini-site includes exclusive video clips, a
video mixer where kids can create their own KCA video, games, message boards,
nominee bios, downloads and more. Nicktropolis, nick.com's virtual world,
features a KCA world where kids can walk on the Orange Carpet, hang out
backstage and visit the Control Room. After the live event, on Nicktropolis
kids also can check out the KCA After Party and chat about the big show. On
the night of the live show, TurboNick served as the interactive broadband home
base for all things Kids' Choice Awards and gave kids an insider's look at the
entire live event hosted by Mark Keller and Ryan Willard: streaming live (7-8
p.m.) from the orange carpet and backstage. Exclusive backstage webcams gave
kids control of what they wanted to see. In addition Nick.com blogged from the
carpet and backstage giving kids all the insider info they can't get anywhere
else.
The U.S. Nickelodeon Kids' Choice Awards is broadcast in more than 228
million households across Nickelodeon's 36 channels in the UK, Europe, Russia,
Israel, Asia, Australia, Latin America and Brazil. Nickelodeon also produces
nine fully localized Kids Choice Awards annually in the U.K., Germany, Sweden,
Holland, Italy, Brazil, Australia and China.
Nickelodeon's 2008 Kids' Choice Awards is produced by Nickelodeon
Productions in association with Bob Bain Productions. This year's telecast
featured Saturday Night Live veteran Beth McCarthy as director. Bob Bain and
Marjorie Cohn are executive producers. Paula Kaplan is co-executive producer.
General Mills, Burger King, Kia Motors and Hasbro are presenting sponsors of
Nickelodeon's 2008 Kids Choice Awards, with Dixie, Skechers and Kraft Foods
serving as associate sponsors. Media outlets can reference the most up-to-date
information on Nickelodeon's 2008 Kids' Choice Awards by logging onto
www.NickKCApress.com.
About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 96 million households and has been the
number-one-rated basic cable network for 13 consecutive years. Nickelodeon and
all related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA, VIA.B).
SOURCE Nickelodeon

Jennifer Musselman, +1-310-752-8205, or Margo Zinberg, +1-310- 752-8207, both
of Nickelodeon