Statement from Jules Polonetsky, AOL's Chief Privacy Officer on the FTC Staff's Proposed...

Statement from Jules Polonetsky, AOL's Chief Privacy Officer on the FTC Staff's Proposed Online Behavioral Advertising Privacy Principles

DULLES, Va.--(Business Wire)--In response to today's announcement by the FTC's staff of proposed
online behavioral advertising privacy principles, AOL's Chief Privacy
Officer, Jules Polonetsky, made the following statement:

"We applaud the Federal Trade Commission for putting together a
set of principles to guide the growing area of behaviorally targeted
online advertising. This type of advertising promises to provide
relevant and customized information to consumers, but it will only
succeed if advertisers do it in a trustworthy manner and for
consumers' benefit. The FTC's effort will help crystallize emerging
best practices across the industry."

In October, AOL launched an industry-leading consumer-awareness
program, which will give consumers enhanced notice and information
about behaviorally targeted advertising. When fully implemented, it
will deliver millions of public service banner ads across AOL's
owned-and-operated and third-party networks, which together reach more
than 91% of the U.S. online audience. The network includes AOL's
owned-and-operated sites as well as Advertising.com's and TACODA's
third-party networks.

About AOL

AOL(R) is a global Web services company that operates some of the
most popular Web destinations, offers a comprehensive suite of free
software and services, runs one of the largest Internet access
businesses in the U.S., and provides a full set of advertising
solutions. A majority-owned subsidiary of Time Warner Inc. (NYSE:TWX),
AOL LLC and its subsidiaries have operations in the U.S., Europe,
Canada and Asia. Learn more at AOL.com.

AOL
Dori Salcido
703-265-0622
Dori.Salcido@corp.aol.com

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