Supply Chain, Logistics Firm D.W. Morgan Profiled on Apple Computer Web Site

Mon Jul 6, 2009 6:50pm EDT
 
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iPhone Maker Describes D.W. Morgan as "Outpacing the Big Guys"
PLEASANTON, Calif.--(Business Wire)--
A profile of the D.W. Morgan Company is featured in the Business section of the
Apple Inc. Web site. 

Titled "D.W. Morgan Revolutionizing Supply Chain Management," the presentation
and accompanying video spotlight the supply-chain management and transportation
logistics firm`s recent global deployment of the Apple iPhone as its mobile
communications platform. 

The profile can be viewed at
http://www.apple.com/iphone/business/profiles/dw-morgan/. 

"It`s a great honor to have our company profiled on Apple`s Web site, alongside
Twitter, the MIT Media Laboratory, the Washington Post newspaper, several
prestigious universities and research institutions and other notable businesses,
entrepreneurs and artists who rely everyday on Apple`s superior technology,"
said David W. Morgan, CEO and founder of D.W. Morgan Company. 

The Apple Business story explains how D.W. Morgan developed and deployed an
application for the iPhone to communicate real-time shipment tracking reports
and recipient signatures to its global customer base. 

The iPhone app is fully integrated into the company`s ChainLinq® Suite of
transportation and inventory-management applications, which ensures its clients
a smooth passage over that critical "last mile" of the supply chain. 

Customers can receive instant GPS updates and shipment status reports, as well
delivery signatures from anywhere in the world. 

The profile describes D.W. Morgan as "outpacing the big guys" in terms of
technological innovation. It also depicts Morgan as "greening the supply chain"
through its elimination of paper way bills, and cites the example of shifting
Mattson Technologies` product transportation from air to ocean and reducing the
carbon footprint, which was made possible by better information visibility. 

David W. Morgan, CEO and founder of D.W. Morgan Company, is quoted in the story:
"The iPhone is not a game changer. It`s an industry changer. It changes the way
that you can interact with your customers. It changes the way that you can
interact with your suppliers. And it moves the idea of real time from a piece of
paper onto the Internet. And that`s huge. Everybody will need to do this or be
left behind." 

David W. Morgan also said: "We introduce the ability to eliminate stress from
your supply chain. All enabled by the iPhone." 

The story quotes Grant Opperman, president and chief strategy officer, as
saying: "We move critical inventory for some of the most high-value, complex
supply chains in the world. For our customers, the information is as important -
or sometimes even more important - than the actual goods inside the boxes." 

The company`s iPhone app programmer, Binh Ly, says: "We`re delivering something
that`s not only totally new, but better." 

David W. Morgan closes out the video by saying: "The iPhone has enabled D.W.
Morgan to do great things. But we haven`t found all the things it can do yet. In
six months, who knows what we`re going to do? There are going to be some
incredible breakthroughs." 

The Apple profile illustrates the technological innovation and flexibility D.W.
Morgan employs to not only create efficiencies and save its clients money, but
to reduce the carbon footprint for the company and its clients. The iPhone and
iPhone app allow the company to effectively manage its global network of
dedicated and Morgan-managed assets, which stretch across North America and to
manufacturing and distribution locations in Asia, Europe, Africa and Latin
America. 

About D.W. Morgan Company

D.W. Morgan Company helps the world`s top manufacturers provide Supply On
Demand® for their clients. By combining transportation management and logistics
services with a flow of coordinated, real-time information and strategic
consulting, Morgan dramatically improves efficiency and reduces costs - while
maximizing flexibility. Since 1990, Morgan has served a Who`s Who of leading
businesses, including Cisco Systems, Lockheed Martin and Applied Biosystems.
Morgan has received numerous industry awards and has twice been named Cisco
Systems Supplier of the Year. Morgan is certified as a Corporate Plus
minority-owned business by the National Minority Supplier Development Council.
The company`s headquarters is located in Pleasanton, Calif., and it has regional
offices throughout the United States. Morgan maintains operations in Singapore,
Malaysia, Hong Kong and South Africa, and provides services to more than 85
countries worldwide. To learn more about Morgan`s products and services, please
visit www.dwmorgan.com. 



D.W. Morgan Company
Larry Edwards, 619-944-8190
ledwards@CookandSchmid.com



Copyright Business Wire 2009

 

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