Herbalife Joins Townsend Bell, Dreyer & Reinbold Racing

Wed May 14, 2008 12:00pm EDT
 
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LOS ANGELES--(Business Wire)--
Herbalife Ltd. (NYSE: HLF) announced an agreement that makes it
the official nutritional sponsor of IndyCar Series racer Townsend Bell
for the 2008 Indy Car Series.

   Additionally, Herbalife is sponsoring Bell's team, Dreyer &
Reinbold Racing, which includes placement on Bell's car and uniform,
for the remainder of the racing season.

   "Bringing Herbalife to Dreyer and Reinbold Racing is an exciting
thing for us," Bell said. "Not only is it great to have another
sponsor on-board, but more importantly, it's great to utilize several
products that can help improve the overall health, performance, and
quality of life for the guys on the team."

   Herbalife will conduct a case study on the entire racing team,
providing them with nutrition products and ongoing education to look
into the role nutrition plays on the overall performance of the team.

   Bell, 33, is a veteran racer who competed in his first
Indianapolis 500 in 2006. The San Francisco native has raced in Europe
and the U.S. in a variety of series including the FIA Formula 3000
Championship, 2001 Indy Light title, which he won, CART and the
IndyCar Series, in which he's made 14 starts between 2004 - 08.

   The agreement makes Herbalife primary sponsor on Bell's helmet
which he will wear in all Indy races. Bell regularly uses Herbalife
products including H3O(R) a fitness drink and Formula 1 Protein
Shakes.

   Bell had his start in the Indy Car Series Highlights in 2004 at
the Kansas Speedway. In the April race in Japan, he finished 10th -
the best finish for the team in 2008. He finished 22nd in the
Indianapolis 500 in 2006 for Vision Racing; 15th in 2005 at the
Michigan International Speedway for Panther Racing; and competed in 10
events for Menards/Johns Manville Racing in Nashville in 2004.

   Technorati tags: Herbalife, Townsend Bell, Indy 500

   About Herbalife Ltd.

   Herbalife Ltd. (NYSE: HLF) is a global network marketing company
that sells weight-management, nutrition, and personal care products
intended to support a healthy lifestyle. Herbalife products are sold
in 65 countries through a network of 1.8 million independent
distributors. The company supports the Herbalife Family Foundation and
its Casa Herbalife program to bring good nutrition to children. Please
visit Herbalife Investor Relations for additional financial
information.

   About Dreyer & Reinbold Racing

   Dreyer & Reinbold Racing, based in Indianapolis, was formed in
2000 with Indianapolis businessman Dennis Reinbold and driver Robbie
Buhl. Their debut outing saw the team win at the Walt Disney World
Speedway. Since, the team has made 165 IndyCar Series starts. Among
driver alumni for the team include co-owner Buhl and previous
Indianapolis 500 Champions Al Unser Jr. and Buddy Lazier. No other
team has the historical ties to the Indianapolis Motor Speedway as
Dreyer & Reinbold. Team co-owner Dennis Reinbold's grandfather "Pop"
Dreyer built leading roadsters that raced at IMS during the 30s, 40s,
and 50s. More information can be found at
www.dreyerreinbold.com/racing.

Herbalife
George Fischer, 310-410-9600
georgef@herbalife.com
or
D&R Racing
Kaaveh Akbari, 317-727-6957

Copyright Business Wire 2008

 

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