Lifespace Communities Plans National Rollout of Dakim BrainFitness

Nation's 7th Largest Not-For-Profit Independent Living Provider Partners with
National Leader in Brain Training Systems

DES MOINES, Iowa, Nov. 5 /PRNewswire/ -- Lifespace Communities (formerly Life
Care Retirement Communities), headquartered in Des Moines, Iowa, announced
today that it has become the first senior living provider to adopt the Dakim®
BrainFitness(TM) System nation-wide for its 4,500 residents in 11 communities
across the U.S. The Dakim BrainFitness System, which has already been
implemented in three of its continuing care retirement communities, provides
opportunities for daily cognitive stimulation for its residents. The program
will be implemented in eight additional communities over the next few months.
The entertaining touch screen-based system from Dakim, Inc. is specifically
designed to help seniors strengthen their brain health and fight the threat of
memory loss and dementia.

Earlier this year, Lifespace Communities began using the BrainFitness Program
in three communities including Claridge Court in Prairie Village, KS;
Friendship Village in Bloomington, MN; and Beacon Hill in Lombard, IL. Staff
and resident feedback have been extremely favorable. Thus Lifespace
Communities decided to incorporate the Program into its wellness programs at
its eight additional communities.

"Dakim BrainFitness is a perfect fit for our communities. Our recent brand
change to Lifespace Communities means more choice in wellness programs for our
residents. Choosing an engaging brain fitness program to help residents fight
the threat of memory loss is yet another compelling advantage our residents
have access to in our communities," said Scott Harrison, President/CEO of
Lifespace Communities. "Since day one, our residents at Claridge Court have
lined up to participate in the BrainFitness Program. The participation and
interest among our residents, at all levels of care, has continued to grow.
The residents, staff, and therapists have spoken and we've listened!"

"Brain fitness has become a cornerstone of wellness programming for senior
care providers," said Dakim CEO, Dan Michel. "Lifespace Communities'
commitment to offer this program to its residents, in all eleven of their
communities, is another indicator of the national focus on senior brain
health."

About Dakim BrainFitness

Each 20-minute Dakim BrainFitness session exercises short- and long-term
memory, critical thinking, visuospatial orientation, calculation and language
for a thorough brain workout. Activities range from anagrams and
name-that-tune challenges to interactive puzzles and narrated literary
passages with follow-up questions. Friendly and frequently humorous voiceovers
explain each challenge and offer encouragement, even if users give wrong
answers.

Played on a special touch screen computer that requires no mouse, keyboard or
computer knowledge, Dakim BrainFitness offers entertaining, original
brain-building activities filled with colorful images, stories, humor, and
senior-friendly pre-1950s film and music clips that are updated every few days
to sustain interest. The system self-adjusts the level of challenge for users
ranging from active seniors to early-stage Alzheimer's patients.

The emphasis on promoting sustained use - unique in the brain fitness market -
is based on numerous studies demonstrating a substantial reduction in dementia
risk with consistent, long-term mental stimulation. One 21-year study
published in the New England Journal of Medicine concluded that the risk can
be lowered by as much as 63%, apparently by building a cognitive reserve that
can help compensate for brain aging.

The Dakim BrainFitness System is available at a number of senior living
communities across the U.S. and can be purchased for home use. Call
800-856-5502.

About Lifespace Communities

Lifespace Communities, Inc., headquartered in Des Moines, Iowa, is the seventh
largest not-for-profit leader of independent senior living communities in the
U.S. Founded in 1976, Lifespace Communities owns and manages 11 continuing
care retirement communities in seven states including Florida, Illinois, Iowa,
Kansas, Minnesota, Nebraska and Pennsylvania. It provides services to more
than 4,500 residents and has more than 2,000 employees nationwide. For more
information, visit www.lifespacecommunities.com or call 1-515-288-5805.

About Dakim, Inc.

Dakim Inc. is the leading provider of brain fitness programs that provide
rigorous cognitive stimulation to help reduce the risk of memory loss and
dementia, as well as expedite the process of regaining cognitive function
after a stroke or traumatic brain injury. The company's flagship product,
Dakim BrainFitness, is an entertaining multimedia touchscreen-based system
that is the #1 brain training program in the senior living market because of
its innovative format and ability to be used with virtually no caregiver
assistance. The system is also sold for home users. The company is
headquartered in Santa Monica, CA. For more information, visit www.dakim.com.

Lifespace Communities Contact:
Marisol Molstre
515/282-7145
m.molstre@essmanassociates.com

SOURCE Dakim Inc.

Jill Schmidt, +1-847-415-9311, jills@sspr.com, for Dakim Inc.; or Marisol
Molstre of Lifespace Communities, +1-515-282-7145,
m.molstre@essmanassociates.com