Research and Markets: New Report Contains Forecasts Into the Australian Mobile Market...

Research and Markets: New Report Contains Forecasts Into the Australian Mobile Market From 2008-2012

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/reports/c89391) has announced the
addition of Australian Mobile Market, 2007 Review & 2008-2012 Forecast
to their offering.

Despite penetration levels exceeding 100% of the population,
Australia's mobile market recorded stronger-than-expected growth in
2007, thanks largely to the substantial 3G progresses made by all four
carriers, notably Telstra's Next G. The industry remained one of the
very few segments driving the country's telecom connectivity market.

The mobile market was arguably the most exciting, innovative and
competitive segment, with important milestones continued to be made
last year: the introduction of flat mobile data charges, debut of 3.5G
networks across the country, and the introduction of prepaid and MVNO
3G offerings. Produced annually as the flagship report in Telsyte's
Market Analysis and Forecast Series, this study offers a detailed
investigation and comprehensive analysis of the Australian mobile
market by providing:

-- A snapshot of the Australian mobile market for the year ending
December 2007, featuring the market's key performance indicators
(KPIs), including subscribers, revenue and ARPU, by network generation
(2G vs. 3G), by service (voice vs. non-voice), by non-voice
application type (messaging, mobile broadband, paid content), by user
segment (business vs. consumer), and by billing status (prepaid vs.
postpaid);

-- Brief profiles of the four major mobile carriers and MVNOs,
including their 2006 and 2007 KPIs, strategies, activities, and the
range of smart phones they carried;

-- Analysis of industry trends and outlook with discussions on
technology and regulatory developments, as well as trends and mobile
application adoptions by businesses and consumers;

-- Telsyte's five-year forecast of the market from 2008 to 2012 in
terms of subscribers, revenue and ARPU, by network generation,
service, non-voice application type, user segment, and billing status;

-- A comparative five-year forecast of 3G-based mobile broadband
vs. WiMAX-based wireless broadband markets;

-- A summary of major announcements and developments impacting the
Australian mobile market in the past 15 months; and

-- Conclusion and recommendations.

Published simultaneously with this study are two other Market
Analysis and Forecast Series reports,

namely:

-- Australian Telecom and Fixed Line Market, 2007 Review &
2008-2012 Forecast, and

-- Australian Enterprise Telephony Market, 2007 Review & 2008-2012
Forecast

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Companies Mentioned:
Hutchison 3
Optus Mobile
Telstra Mobile
Vodafone
*T

For more information visit
here.

Research and Markets Ltd.
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

Copyright Business Wire 2008