mtvU Unleashes Month OF Exclusive Album 'Leaks' & Music Video Premieres in Continued...

mtvU Unleashes Month OF Exclusive Album 'Leaks' & Music Video Premieres in
Continued Fight Against Darfur Genocide
Atmosphere, Tapes 'n Tapes, Dizzie Rascal, Tokyo Police Club, Santogold, The
Fashion, Kid Sister, Emmanuel Jal & More Help Mobilize College Students to End
Bloodshed in Sudan

NEW YORK, April 1, 2008 /PRNewswire/ -- mtvU (http://www.mtvu.com/), MTV's
Emmy-winning college network, in partnership with STAND (www.StandNow.org), a
Student Anti-Genocide Coalition, today announced Turn it Up: a month of
exclusive album leaks and video premieres on mtvU.com, and call to action on
one of the world's most pressing humanitarian crises. Starting today, and
running through early May, more than a dozen groundbreaking artists --
including Tapes 'n Tapes, Dizzee Rascal, Tokyo Police Club and Santogold --
will exclusively "pre-release" new albums on mtvU.com, with several more
exclusively premiering new videos on the site. Adjacent to the new music will
be simple ways for college students to support STAND's efforts, which call on
President Bush to take bold and immediate action to protect the people of
Darfur during his last year in office, as well as petition their local
congresspersons, via the ENOUGH Project, to do more to end the genocide.
Every Turn it Up album will be available free, in its entirety, on
mtvU.com for a full week before its official release date. The list of
participating artists and featured albums includes:
April 1st April 22nd
-- Tapes 'n Tapes - Walk It Off -- Dizzee Rascal - Maths+English
-- The Long Blondes - Couples -- Santogold - Santogold
-- Blue Scholars - BUTTER&GUN$
April 8th -- Jamie Lidell - JIM
-- Gossip - Live in Liverpool

April 15th May 6th
-- Tokyo Police Club - Elephant Shell -- Emmanuel Jal - Warchild
-- Kid Sister - EP -- Kidz in the Hall - The In Crowd
-- The Fashion - The Fashion
-- El Perro Del Mar - From The
Valley To The Stars

The exclusive music video premieres also kicked off today, with
Atmosphere's new "Guarantees." Other artists debuting music videos on
mtvU.com as part of Turn it Up will include Tokyo Police Club, The Long
Blondes, Mickey Facts, Kidz in the Hall and Blue Scholars.
"Turn it Up marries the power of great music with college students'
activist spirit to help drive positive change in a region that urgently needs
it," said Stephen Friedman, GM, mtvU. "We're proud to join with STAND, the
ENOUGH project and many of the hottest acts on the college music scene for a
special month of 'turning it up' -- both the volume and pressure to act now."
The leak of Emmanuel Jal's "Warchild" represents a particularly apt close
to mtvU's month-long Turn it Up campaign. Jal was forced into the Sudan
People's Liberation Army at age seven, fighting in Sudan's bloody civil war
for nearly five years. He was eventually smuggled to Kenya, where he
established himself as one of the country's most popular rappers, delivering a
message of hope and peace. His new album will be released worldwide on May
13th.
Turn it Up is an extension of mtvU's nearly four-year long, student-
driven, Emmy-winning Sudan campaign. Other elements of the campaign have
included "Darfur is Dying," (http://www.darfurisdying.com/) a
student-developed online viral videogame -- now played more than 3 million
times -- offering a window into the Darfurian experience, as well as several
ways to take action and help the region's people. The game is part of mtvU's
comprehensive Sudan resource center on mtvU.com, an online hub with background
on the genocide, information on relief organizations, ways to get involved,
profiles of students making a difference and much more. mtvU's Sudan campaign
has been recognized with the 2006 Governors Emmy Award -- the highest honor
given by the Academy - as well as the Academy's 2006 Community Service Emmy
Award, a Banff award and six Beacon Awards, cable television's highest awards
for public affairs excellence.
About STAND
With more than 700 chapters at schools around the globe, STAND is the
fastest-growing student anti-genocide coalition in the world today. STAND
chapters actively organize to prevent and stop genocide wherever and whenever
it may occur. As the student division of the Genocide Intervention Network,
STAND's long-term goal is to establish a permanent anti-genocide constituency
that holds elected officials accountable for doing all that they can to
prevent and end genocide.
STAND, formerly known as "Students Taking Action Now: Darfur," formed in
2004 in response to the atrocities taking place in Darfur. Currently, STAND's
campaigns focus primarily on ending the ongoing genocide in Darfur, Sudan. In
addition, STAND actively encourages members to learn about other conflicts and
the larger anti-genocide movement.
About the ENOUGH Project
ENOUGH is a project of the Center for American Progress to end genocide
and crimes against humanity. With an initial focus on the crises in Sudan,
Chad, eastern Congo, and northern Uganda, ENOUGH's strategy papers and
briefings provide sharp field analysis and targeted policy recommendations
based on a "3P" crisis response strategy: promoting durable peace, providing
civilian protection, and punishing perpetrators of atrocities. ENOUGH works
with concerned citizens, advocates, and policy makers to prevent, mitigate,
and resolve these crises. To learn more about ENOUGH and what you can do to
help, go to www.enoughproject.org.
About mtvU
Broadcast to more than 750 college campuses and via top cable distributors
in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S.
college students - making it the largest, most comprehensive television
network just for college students. Twenty-four hours a day, seven days a
week, mtvU can be seen in the dining areas, fitness centers, student lounges
and dorm rooms of campuses throughout the U.S, as well as on cable systems
from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T
u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college
life, reaching students everywhere they are: on-air, online and on campus.
mtvU programs music videos from emerging artists that can't be seen anywhere
else, news, student life features and initiatives that give college students
the tools to advance positive social change. mtvU is always on campus, with
more than 500 events per year, including exclusive concerts, giveaways,
shooting mtvU series and more. For more information about mtvU, and a
complete programming schedule, visit www.mtvU.com.
mtvU also owns and operates the College Media Network, the largest
interactive network of online college newspapers in the US, and
RateMyProfessors.com, the Internet's largest listing of collegiate professor
ratings. The College Media Network comprises 550 campus publications that
serve institutions including Brown University, the University of Illinois, the
University of Southern California, the University of Texas at Austin and Duke
University, with a combined enrollment of over 5.5 million students, reaching
an average of 5 million unique users each month. RateMyProfessors.com reaches
approximately 2.9 million college students each month, via the site's more
than 6.6 million student-generated ratings of over 1,000,000 college
professors.
About MTV
MTV is the dynamic, vibrant experiment at the intersection of music,
creativity and youth culture. For over 26 years, MTV has evolved, challenged
the norm, and detonated boundaries -- giving each new generation a creative
outlet and voice that entertains, informs and unites on every platform and
screen. On-air, MTV has been the number one rated 24-hour ad-supported cable
network P12-24 for 16 straight years. Online, MTV.com scored double-digit
growth in 2007 and MTV launched ten dynamic online communities and six new
virtual worlds. On the go, MTV Mobile is the #1 music brand in the wireless
space - delivering 90% more streams than in 2006. And MTV's successful
sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized
content, super-serving music fans, college students and young American Latinos
like no one else. MTV is part of MTV Networks, a unit of Viacom
(NYSE: VIA, VIA.B), one of the world's leading creators of programming and
content across all media platforms. Wanna know more? Come on in ...
www.mtvpress.com.
SOURCE mtvU

Jason Rzepka, mtvU, +1-212-654-7198, jason.rzepka@mtvstaff.com; or Louisa
Harris, MTV, +1-212-846-4489, louisa.harris@mtvstaff.com