Leading Preteen Merchandiser Signs Exclusive Agreement with DHL

Thu May 29, 2008 2:36pm EDT
 
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Fashion Angels Moves Shipping Services to DHL for Seamless Sample
and Product Distribution
PLANTATION, Fla.--(Business Wire)--
DHL, the world's leading express delivery and logistics company,
today announced a new two-year agreement with Fashion Angels
Enterprises, a manufacturer and wholesaler of preteen merchandise.
Under the agreement, DHL will be the exclusive shipper for all
finished product shipments within the U.S. as well as international
import and export of small package samples for Fashion Angels.

   Fashion Angels Enterprises manufactures and distributes the latest
trends for the preteen or "tween" market segment, including fashions
and accessories for dolls; bath and body products; arts and crafts
activity kits and stationary. The company designs and develops all of
its products and styles out of its corporate offices and distribution
center in Milwaukee, Wisconsin.

   Product samples are shipped via DHL's international express
services to and from the U.S. and vendors in China, Hong Kong, Taiwan,
and countries in Europe. Fashion Angels Enterprises then distributes
its final merchandise to retailers, wholesalers and consumers within
the U.S. using DHL's express and ground services

   "We require a reliable solution for rapid movement of our product
samples overseas in order to meet our tight production schedules,"
said Jun Lee at Fashion Angels Enterprises. "DHL provides that
solution, delivering faster transit times across all of the trade
lanes that reach our vendors and factories offshore. We were also
impressed with the expert consultation, flexibility and personal
service that DHL provides for its clients. DHL is working with us as a
partner rather than a vendor, which is a real reflection of their
culture," continued Jun Lee.

   To improve productivity at Fashion Angels Enterprises'
distribution center, DHL integrated its back end database systems
directly with Fashion Angels' accounting software. Shipments are
processed through the DHL EasyShip system. Fashion Angels Enterprises'
personnel type a short entry code into their accounting system to
produce a shipping label, saving time and eliminating errors caused by
manual data entry of customer addresses.

   "U.S. businesses are feeling the pressure to find more creative
solutions to increase productivity, contain costs and remain
competitive," said Charles Brewer, Executive Vice President of Sales,
for DHL. "We approached Fashion Angels Enterprises as if we were
consultants, providing not only the best platform for global trade,
but the expert advice needed to help them streamline and simplify
their distribution procedures so they can and focus energies on their
core business."

   About DHL

   DHL is the global market leader of the international express and
logistics industry, specializing in providing innovative and
customized solutions from a single source.

   DHL offers expertise in express, air and ocean freight, overland
transport, contract logistic solutions as well as international mail
services, combined with worldwide coverage and an in-depth
understanding of local markets. DHL's international network links more
than 225 countries and territories worldwide. Some 300,000 employees
are dedicated to providing fast and reliable services that exceed
customers' expectations.

   Founded in San Francisco in 1969, DHL is a Deutsche Post World Net
brand. The group generated revenues of more than 63 billion euros
(more than $93 billion) in 2007.

   About Fashion Angels Enterprises:

   Milwaukee-based, Fashion Angels Enterprises, was established in
1998, and quickly earned a reputation for designing and manufacturing
high quality tween girls' products. Beginning with craft and beading
kits, Fashion Angels Enterprises now encompasses a complete doll line,
design career kits, an eco-friendly line, Project Runway license,
jewelry line, handbags and pet products. Fashion Angels products are
carried by over 3,000 specialty and high-end retailers in the U.S. and
globally. For more information and to see Fashion Angels' wide variety
of products, please visit www.FashionAngelsEnterprises.com.

DHL USA, Plantation
Corporate Communications
Robert Mintz, 954-888-7114
usa.pressoffice@dhl.com

Copyright Business Wire 2008

 

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