RAPP Announces New SVP, Brand Experience Director Norbert Fruteau De Laclos

NEW YORK, July 9 /PRNewswire/ -- Global direct, digital and data-based
marketing agency RAPP has announced that Norbert Fruteau de Laclos has joined
as SVP, Brand Experience Director. The most recent addition to RAPP's Brand
Experience group, Norbert brings more than 15 years of experience in consumer
multimedia advertising. He will be responsible for leading the branding
strategy and creative concepts for all of RAPP's clients in North America.

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Changing the conversation around consumers' relationships with 21st century
brands, RAPP's Brand Experience group unites communications planning with
creative vision to help drive clients' business. The group offers clients a
strong team of creatives with extensive communications planning expertise,
resulting in deeper consumer relationship marketing and business results.

"Norbert comes from a strong background of both effective brand strategy and
award-winning creativity," said Ian Haworth, RAPP's Global Chief Creative
Officer. "He's the perfect choice to lead our already stellar creative team."

"The goal is not just to create attractive advertising. It's to delve deep
into strategy, using the insights driving consumer behavior to create programs
that grow clients' business," said Rachael Heapps, Chief Creative Officer of
RAPP North America.

Prior to joining RAPP, Norbert focused on healthcare communication and
customer relationship management in TV, print and digital at various
high-profile creative agencies. His track record includes successfully
restructuring a creative department and unifying the talent pool to handle 360
degree communication. His portfolio can be viewed at www.norbertdelaclos.com.

Norbert's career began in Paris, where he was an art director on accounts such
as Honda, France Telecom, Sagem, L'Oreal, Dassault Aviation, Miramax and
Warner Bros Pictures. At Publicis, he excelled in managing both upscale/luxury
and mass market communications (Leroy watches, Estee Lauder, Baby Dior & Cora
hypermarkets). In 2000, he fell in love with New York and came to Saatchi &
Saatchi to work on Pilosec and the launch of Nexium.

Norbert's acute sense of the market and understanding of consumer psychology,
coupled with a legal academic background, proved a winning combination: with
the Nexium CRM program, AstraZeneca increased the "Purple Pill" sales by over
50%. In 2007, a Super Bowl TV spot for the American Heart Association and King
Pharmaceuticals led 1.5 million visitors to the AHA website vs. the average
150K a year. The spot won a Silver Medal at the 2007 New York Festival Awards
in TV in all categories.

Norbert was equally accomplished in his previous life. He has a French
Master's degree in Medical Law & Health Institutions and a degree in Economy
of Health. In 1986, he received a Best Economy Award from the Universities and
Colleges of South of France.

About RAPP
Recognized by Advertising Age's prestigious A-list in 2009 and ranked the
publication's #1 Direct Marketing Agency in the US in 2005, 2006 and 2007,
RAPP (www.rapp.com) is one of the largest direct, digital and data-based
marketing services networks in the world. The network is comprised of more
than 50 offices in 30 countries delivering over 40 years' experience in
customer acquisition, retention and optimization to its clients. RAPP is a
unit of the Omnicom Group, Inc.

SOURCE RAPP

Tara Clark, RAPP, +1-212-817-6847, tara.clark@rapp.com