Mobestar Holdings plc, Today Announces the Launch of Mobile Dating For WhiteLabelDating's,...

Mobestar Holdings plc, Today Announces the Launch of Mobile Dating For WhiteLabelDating's, Singles365.com Site

LONDON--(Business Wire)--
Singles365.com utilises Mobestar's mobile platform mDate, this
will enable hundreds of thousands site members to access their online
dating services via their mobile for the first time. Singles365 is one
of a number of major dating brands that use mDate to enhance their
existing service creating new revenues and new customers. The platform
is currently being rolled out in a number of international locations
putting millions of daters together using the mobile phone.

WhiteLabelDating.com is one of the few online dating system
providers to offer a totally integrated mobile service using mDate,
with all customer services automatically synchronised between both
platforms. Users will be able to access all online services including
managing profiles and checking for new messages from other online
daters from their mobiles.

WhiteLabelDating.com will roll out its mobile services to all
partners free of charge, allowing them to run their own mobile dating
services alongside their regular online dating site, providing new
revenue streams with no extra running costs.

The technology will make an exclusive first appearance at Internet
World 2008 on 29th April. WhiteLabelDating.com will be transmitting
previews to visitors' mobile phones from up to 100 metres away via a
Bluetooth box situated on the WhiteLabelDating.com stand, E201. The
preview, which visitors may choose not to receive, will feature an MP4
video that will playback on their phone and a live WAP link, taking
them directly to Singles365.com.

Peter Richards, founder and Chief Executive of Mobestar, said: "We
are very pleased to be working with WhiteLabelDating.com and thrilled
with their choice to expand their own brand online communities with
mDate. The new technology is sure to excite attendees at this year's
Internet World event."

Ross Williams, co-founder and Chief Executive of
WhiteLabelDating.com, said: "We are very pleased to be introducing
this extra dimension to Singles365.com. The mobile dating solution is
ideal for people who want to be able to check and reply to messages
while out and about. The ease with which the platform was enabled by
Mobestar was impressive and we look forward to rolling out this
exciting new service across our partner portfolio."

Mobestar Holdings Plc
Paul Robinson, +44-(0)-845-4900-565
Chairman
or
Peter Richards, +44-(0)-845-4900-565
Chief Executive Officer

Copyright Business Wire 2008