MedApps Wins Nokia 2008 'Mobile Rules!' Business Plan Competition Award

SCOTTSDALE, Ariz., March 20 /PRNewswire/ -- MedApps announced today that
it is the winner of the 2008 Nokia 'Mobile Rules!' Business Plan competition,
with the award ceremony held last evening in Silicon Valley at the San Jose
City Hall Rotunda. The competition is considered an esteemed award for
innovative mobile business plans, cutting-edge technologies, applications and
services from developers and entrepreneurs from around the world
(http://www.mobilerules.org). MedApps was selected as one of the 10 finalists
that presented to a distinguished panel of judges made up of individuals from
national and international venture capital firms and serial entrepreneurs.
"This is a great honor and a validation of our business model by some of
the most prominent venture firms and entrepreneurs in the world," said Kent
Dicks, President and CEO of MedApps. "The competition was very tough, and
we're proud to be among this elite group of finalists, who have extremely
innovative and relevant technology. The relationships that we've made
throughout the competition will not only help to successfully extend the
MedApps brand, but they will insure an 'A' list association with the best and
the brightest in the wireless and healthcare industries."
In addition to the prizes and recognition for receiving this award,
MedApps will have an opportunity to negotiate a contract for their products
directly with Nokia. "The opportunity that was afforded us to validate our
business model amongst this group of judges who are controlling billions of
investment dollars and many successes under their belts, is a once in a life
time experience, and one of the biggest prizes from the competition," said
Kent Dicks.
MedApps continues to build its brand and wireless healthcare eco-system
around large players in and around the healthcare space in order to bring a
low cost, ubiquitous, open architecture solution to the marketplace using
wireless, cellular technology, and low cost off the shelf medical devices.
MedApps' primary driving goal is to link patients with their healthcare
provider or Personal Health Record (PHR) (i.e., Microsoft HealthVault or
Google Health). These vast repositories of Personal and Electronic Health
Records are in need of patients' data in a timely, accurate and non-invasive
method of collection. MedApps is poised to step in and fill this very
specific and needed niche.
About Mobile Rules
Further information about 'Mobile Rules!' can be found online at:
http://www.mobilerules.org. For more information on Mobile Rules! Best
Technology Innovation competition, visit:
http://www.mobilerules.org/technology
About Forum Nokia
Nokia's global developer program, Forum Nokia, connects developers to
tools, technical information, support, and distribution channels they can use
to build and market applications around the globe. From offices in the U.S.,
Europe, Japan, China, and Singapore, Forum Nokia provides technical and
business development support to developers and operators to assist them in
achieving their goal of successfully launching applications and services to
consumers and enterprises. More information is available at
http://www.forum.nokia.com.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. Nokia makes a
wide range of mobile devices and provides people with experiences in music,
navigation, video, television, imaging, games and business mobility through
these devices. Nokia also provides equipment, solutions and services for
communications networks.
About MedApps
MedApps, headquartered in Scottsdale, Arizona, is a new and emerging
leader in Mobile Wireless Health Monitoring -- designed to connect people with
their healthcare providers, in a timely and cost effective manner. MedApps was
named to the Fierce Health IT Top 10 Healthcare IT Innovators for 2007
(http://www.fiercehealthit.com/innovators/2007/medapps), was nominated for the
Governors Celebration of Innovation -- Startup for 2007
(http://www.celebration-of-innovation.com/news.aspx) and recently received the
2008 Frost & Sullivan North American Technology Innovation Award in the field
of Wireless Point of Care. http://www.medapps.net

Media Contact:
Randy Strength
MedApps, Inc.
(480) 686-5676
randy.strength@medapps.net

SOURCE MedApps, Inc.

Randy Strength of MedApps, Inc., +1-480-686-5676, randy.strength@medapps.net