CustomerLink`s Loyalty and Acquisition Marketing Technologies Get "Smrter"

Smrt - Shop Marketing Research Technology - Market Intelligence for Independent
Automotive Service, Tire and Repair Shops

ROSEVILLE, Calif.--(Business Wire)--
CustomerLink, the leading provider of Customer Retention Marketing and Marketing
Services for the independent automotive service, tire and repair industry,
announced today a new technology that will change loyalty and acquisition
marketing for service industries across the country, smrt (Shop Marketing
Research Technology) marketing. This new marketing technology allows
CustomerLink unparalleled abilities to customize marketing campaigns and
promotions tailored specifically to individual consumer segments and their
service needs.

Why smrt?

Traditionally, retention marketing efforts for independent automotive service,
tire and repair shops have relied solely on communicating with customers based
on their vehicles` service needs. There was limited ability to develop targeted
campaigns that also appealed to the lifestyle and demographics of the actual
consumer. The opportunity to expand the intelligence around the actual shop
customer by way of demographics and psychographics segmentation has presented
itself as a natural outgrowth of CustomerLink`s existing proprietary Customer
Retention Marketing technology platforms, C-Link and WebLink.

The Science of Shop Marketing

Each segment defines a specific type of consumer and lifestyle behavior through
consumer data likely to include vehicle types owned, age / lifestyle /
life-stage groups, education and careers, as well family household information.
These customers then receive segment-specific reminder pieces carefully tailored
to their unique consumer type, communication that "speaks" to the consumer in a
way that elevates the message above the fray.

Once a shop`s best customers are identified, smrt can go one step further and
build an accurate list of likely new customer prospects within a defined region,
welcome those prospects, and invite them to join their peers in using a service
provider that understands their unique personal and vehicle needs.

"For years large companies and boutique marketing firms had exclusive license to
demographic information allowing them to manipulate consumer buying habits.
However, the cost of that access put it out of reach for the small business
owner," says CustomerLink CEO Mark Hockridge. "CustomerLink is the first company
to offer this level of demographic intelligence specifically for independent
automotive service and repair shops. This technology provides our clients the
ability to identify and target their best customers at a reasonable price. Our
new technology platform, smrt, combined with our established customer retention
system positions our company for incomparable competitive advantage."

About CustomerLink

CustomerLink is celebrating nearly 10 years as the leader in delivering Customer
Retention and Loyalty Services to the independent automotive repair industry,
and with the addition of its innovative smrt marketing, continues to set the
standard for shop marketing services. CustomerLink`s smrt product revolutionizes
the ease and pinpoint-accuracy of vehicle-specific personalized marketing
messages sent on behalf of their customers to vehicle owners via mail, email,
and other direct marketing methods, allowing shop owners to greatly increase
their car count, retain customers, and generate greater profits without any
additional effort. The company`s account managers, the largest support staff
dedicated exclusively to repair and service facility programs in the industry,
and unique daily-send technology make CustomerLink the customer communication
and marketing resource for thousands of independent automotive service and
repair shops in North America. Founded in 2000, CustomerLink is located in
Roseville, CA. To learn more about smrt and CustomerLink visit
http://www.customerlink.com/.

CustomerLink Systems
Joseph Gibson, 916-781-4344 ext. 177
Director of Sales and Marketing
Fax: 916-781-4345
jgibson@customerlink.com
http://www.customerlink.com/

Copyright Business Wire 2009