Professional Coaches and Athletes Provide Advice to Youth Sports Parents and Coaches in New Liberty Mutual Responsible Sports Podcast Series

Professional Coaches and Athletes Provide Advice to Youth Sports Parents and
Coaches in New Liberty Mutual Responsible Sports Podcast Series
NHL All-Star and Executive Doug Wilson and Pro Football Hall of Famer Ronnie
Lott Lead New Series on Youth Sports Character Building

BOSTON, Nov. 5 /PRNewswire/ -- Known widely for leading their professional
teams to greatness, Doug Wilson, Ronnie Lott, Tony Dorsett and Alexi Lalas
have also earned praise for responsible character and success outside the
stadium. These iconic athletes use their life lessons learned through sports
to teach younger generations that being a winner on the field goes beyond the
scoreboard. Now, these and other sports greats are sharing their advice with
parents and coaches through the Liberty Mutual Responsible Sports Podcast
Series, available for download at www.ResponsibleSports.com , and on
iTunes(®), Yahoo and Odeo.

The Liberty Mutual Responsible Sports Podcast Series features noted athletes
and coaches, all of whom are members of Positive Coaching Alliance's National
Advisory Board, drawing from their own experiences to share the best ways for
parents and coaches to create positive character building environments for
youth athletes. The series launched in October with former NHL All-Star and
current San Jose Sharks Executive Vice President and General Manager Doug
Wilson discussing teachable moments for players and how to overcome adversity.

The second Liberty Mutual Responsible Sports Podcast Series installment
highlights Pro Football Hall of Famer and four-time Super Bowl champion Ronnie
Lott, who discusses how parents and coaches can communicate with young
athletes to fill their emotional tanks - a key factor in motivating children
to bounce back from mistakes both on and off the field.

"Each of our national advisory board members has earned individual and team
greatness in their respective sports, but more importantly they have used
athletics to help build the strong moral and responsible character they use to
positively influence those they mentor," said Jim Thompson, executive director
and founder of Positive Coaching Alliance. "The insight and experience that
have propelled these exceptional players and coaches to reach their personal
and professional goals are packaged in the podcast series as teachable ideas
for parents and coaches to put into practice with their young athletes."

New installments of the series will be available for download every two weeks
and will feature interviews with PCA board members, including Pro Football
Hall of Famer and Heisman Trophy winner Tony Dorsett (November 10); and former
MLS and U.S. Soccer Team great Alexi Lalas (November 24). Other featured
athletes and coaches will be Olympic gold medalist swimmer Summer Sanders,
Boston Celtics Coach Doc Rivers, and two-time Olympic gold medalist and former
USA Softball captain Dr. Dot Richardson.

"We hope this podcast series with some of professional sports' most successful
and respected players and coaches will serve as a pep talk for youth sports
coaches and parents to emphasize character building fundamentals in young
athletes," said Greg Gordon, Liberty Mutual senior vice president, Consumer
Marketing. "Responsible Sports focuses on teaching children important life
lessons through athletic experiences, a key to which is parents and coaches
learning the best methods for creating a positive and an educational
environment."

About Responsible Sports
Liberty Mutual founded the Responsible Sports program in 2007 as a means to
highlight the positive impact that everyday, responsible actions can have on
our youth. As an insurance company that celebrates people who choose to do
the right thing, Liberty Mutual believes that youth sport coaching and youth
sport parenting are clear examples of how people can unite to promote the
fundamental ideals of community.

Liberty Mutual Responsible Sports is a community-based program providing
resources, tools, tips and advice for volunteer youth sport coaches and sport
parents. In partnership with Positive Coaching Alliance, US Youth Soccer, the
Amateur Softball Association and USA Hockey, Liberty Mutual also offers twenty
$2,500 grants to youth sports organizations and school athletic programs that
have the most individuals in their communities complete the online Responsible
Sports curriculum on their behalf between September 1 and November 30 at
www.ResponsibleSports.com .

About Liberty Mutual Group
"Helping people live safer, more secure lives" since 1912, Boston-based
Liberty Mutual Group (Libertymutualgroup.com) is a diversified global insurer
and fifth-largest property and casualty insurer in the U.S. based on 2008
direct written premium. Liberty Mutual Group ranks 86th on the Fortune 500
list of largest U.S. corporations, based on 2008 revenue. The company has
over 45,000 employees located in more than 900 offices throughout the world.

The eighth-largest auto and home insurer in the U.S., Liberty Mutual
(libertymutual.com) sells full lines of coverage for automobile, homeowners,
valuable possessions, personal liability, and individual life insurance. The
company is an industry leader in affinity partnerships, offering car and home
insurance to employees and members of more than 12,000 companies, credit
unions, professional associations and alumni groups.

About Positive Coaching Alliance
Since its founding within the Stanford University Athletic Department in 1998,
PCA has conducted roughly 6,000 live group workshops nationwide for more than
300,000 youth sports leaders, coaches, parents and athletes. PCA trains
workshop attendees to create a positive, character-building environment for
youth athletes, replacing the prevalent win-at-all-cost mentality.

PCA has affected more than 3 million youth athletes through partnerships with
1,100-plus youth sports organizations, cities and schools that host workshops
across the U.S., primarily near PCA's hub markets of Northern California,
Southern California, Chicago, Hawaii, Houston, New York City and Washington,
D.C. Thousands of other coaches and parents learn PCA methods via online
courses at www.PositiveCoach.org .

About ASA
The Amateur Softball Association, founded in 1933, is the National Governing
Body of softball in the United States and a member of the United States
Olympic Committee. The ASA has become one of the nation's largest sports
organizations and now sanctions competition in every state through a network
of 83 local associations. The ASA has grown from a few hundred teams in the
early days to over 240,000 teams today, representing a membership of more than
three million. For more information on the ASA, visit www.asasoftball.com .

About US Youth Soccer
US Youth Soccer - The Game for ALL Kids!(®) is the largest youth sports
organization in the country and largest member of the United States Soccer
Federation, the governing body of soccer in the United States. US Youth Soccer
registers more than 3.2 million players annually, ages 5 to 19, and over
900,000 administrators, coaches and volunteers in 55 member state
associations. US Youth Soccer programs provide a fun, safe and healthy
environment for players at every level of the game. For more information,
visit www.USYouthSoccer.org .

About USA Hockey
USA Hockey Inc., founded in 1936 and headquartered in Colorado Springs, Colo.,
is the National Governing Body for the sport of ice hockey in the United
States. With a membership of nearly 600,000 players, coaches, officials and
volunteers that span all 50 states, USA Hockey seeks to promote the growth of
hockey and provide the best possible experience for all participants by
encouraging, developing, advancing and administering the sport. For more
information, visit www.USAHockey.com .

SOURCE Liberty Mutual

Glenn Greenberg of Liberty Mutual, +1-617-574-5874,
glenn.greenberg@libertymutual.com; or David Jacobson of Positive Coaching
Alliance, +1-650-210-0808, david_jacobson@positivecoach.org