Strategy Analytics Benchmarks Virtual World Behavior Metrics in New Research

New Initiative Examines Critical Success Factors and Drivers in
Emerging Media
BOSTON--(Business Wire)--
Market research firm, Strategy Analytics, has launched a new
research initiative to explore the business benefits, consumer
drivers, and critical success factors required to capitalize on the
emergence of virtual worlds, the new media frontier.

While virtual worlds, such as Second Life have attracted millions
of early adopters, virtualphiles and evolving gamers for several
years, only recently has the marketplace appeared to have turned the
corner toward serious commercialization. Through programs of
qualitative and quantitative research, Strategy Analytics is examining
the challenges facing corporate attempts to attract and motivate
consumers, develop internal applications and address the needs of
potential business-to-business customers in virtual worlds.

"Virtual worlds represent an evolutionary step in the convergence
of digital content, the internet, and consumer behavior through
digital devices. Strategy Analytics is exploring the factors necessary
to succeed in this environment," said Harvey Cohen, President of
Strategy Analytics. "Companies like IBM, Cisco, Dell, Vodafone, GE,
and Intel are pioneers in this commercialization. Strategy Analytics
analysts are focusing on the metrics for success and the drivers for
consumer adoption."

"By combining the Strategy Analytics Consumer Lab process to
assess user experiences with the knowledge base from our Digital
Consumer Practice, we have begun the process of benchmarking critical
success factors for this rapidly emerging medium," said Kevin Nolan,
Director for the Strategy Analytics Consumer Labs.

Visit Wett Mopp, the Strategy Analytics Virtual Worlds analyst, at
www.strategyanalytics.com/press/PR00509.htm

About Strategy Analytics

Strategy Analytics, Inc. - a global research and consulting firm -
provides timely insights and strategic business solutions to companies
operating at the convergence of information, communications and
entertainment technologies. With worldwide headquarters in Boston, MA,
and principal offices in England, France and Germany, Strategy
Analytics focuses on market opportunities and challenges in the areas
of Automotive Electronics & Multimedia, Digital Consumer, Wireless
Strategies and Enabling Technologies. For more information, see
www.strategyanalytics.com

Strategy Analytics
US Contact:
Harvey Cohen, +1 617-614-0700 x705
hcohen@strategyanalytics.com
or
European Contact:
Kevin Nolan, +44(0) 1908 423 609
knolan@strategyanalytics.com

Copyright Business Wire 2008