Delicious Diplomacy: KFC Lobbies United Nations with Free Grilled Chicken to Recognize "Grilled Nation"

Thu Oct 22, 2009 1:44pm EDT
 
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To Grow "Grilled Nation," The 60 Million Plus People Who Have Tried the New
Kentucky Grilled Chicken, KFC Offers Free Grilled Taste to the UN Today; America
on Monday

Brand Cooks Up Grilled Nation Population Ticker on New Times Square Billboard to
Help Count The Number of People Who Have Tried Kentucky Grilled Chicken


LOUISVILLE, Ky.--(Business Wire)--
In honor of the 60 million (and growing) citizens of Grilled Nation who have
tried KFC`s new Kentucky Grilled Chicken, KFC issued a letter to the United
Nations Secretary General requesting that Grilled Nation "earn a seat" at the
international organization`s table. The letter also requested that
Secretary-General Ban Ki-moon call a special one-hour lunch break so that
members of the UN can "UNThink" their usual lunch routine and try new Kentucky
Grilled Chicken (KGC). 

To expand the population of Grilled Nation, the world renowned KFC Colonel is
sampling new KGC for all UN employees and visitors on First Avenue, across from
the UN, with KGC branded street vendor carts. At 60 million strong, KFC`s
Grilled Nation is the equivalent of the 24th largest country in the world and
represents nearly 1 percent of the world`s population. 

Grilled Nation Declares Monday, October 26 "UNFry Day"

All of us can attain citizenship in Grilled Nation this Monday, October 26, when
more than 5,000 KFCs from coast to coast are giving away FREE Kentucky Grilled
Chicken during Grilled Nations` UNofficial holiday, "UNFry Day." Potential
Grilled Nation citizens are encouraged to stop by KFC throughout the day on
Monday, Oct. 26, and receive a FREE piece of Kentucky Grilled Chicken.* 

"The coast-to-coast success of Kentucky Grilled Chicken has proven that America
really does have good taste," said Javier Benito, executive vice president of
marketing and food innovation for KFC. "We hope that the United Nations
recognizes the growth of Grilled Nation as proof that 60 million people deserve
some delectable international diplomacy. And that UN employees deserve a break
for a KGC lunch." 

60 Million (and Counting) in Times Square

To showcase the population growth of Grilled Nation, this week KFC is launching
a digital billboard in Times Square in New York City which will track the
growing number of people who have tried Kentucky Grilled Chicken. The billboard
is located on 7th Avenue between 49th Street and 50th Street. 

KFC is also recognizing Grilled Nation with a new Web site,
www.grillednation.com, which will allow KGC fans the chance to recruit new
citizens and set up their own Grilled Nation embassies where their countrymen
and women can enjoy KGC`s strong GDP - good darn poultry. 

The best part about becoming a citizen of Grilled Nation is there is no hassle
and no paperwork; just great food. Stop by your neighborhood KFC on Monday,
October 26 and become the newest member of Grilled Nation with a FREE piece of
Kentucky Grilled Chicken. 

*Free piece of Kentucky Grilled Chicken offer is valid at participating U.S. KFC
restaurants October 26 only. Limit one free piece per person. Free piece
selection is at manager`s choice and may vary by location.

 Satellite Coordinates for ALL FEEDS:                                                  
 Thursday, 10/22/09 15:00-15:15 ET & 19:00-19:15 ET                                    
 Friday, 10/23/09 04:00-04:15 ET                                                       
 Sunday, 10/25/09 15:00-15:15 ET                                                       
 Monday, 10/26/09 04:00-04:15 ET                                                       
                                                                                       
 Galaxy 19 (C-band)                                                                    
 Transponder 15                                                                        
 Downlink: 4000 (V)                                                                    
 Audio 6.2 & 6.8                                                                       
 Trouble Number: 212-967-6427 EXT 6100                                                 
                                                                                       
 Pathfire Access Instructions:                                                         
 1. In the DMG Content Provider Panel, select News, Video News Feeds, VNF Provider A.  
 2. Select the KFC Grilled Nation tab.                                                 
 3. Double-click on the Slug to preview the package contents.                          


About KFC

KFC Corporation, based in Louisville, Ky., is the world`s most popular chicken
restaurant chain specializing in Original Recipe, Extra Crispy, Kentucky Grilled
Chicken and Original Recipe Strips with home-style sides, Honey BBQ Wings, and
freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109
countries and territories around the world serving some 12 million customers
each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky.
(NYSE: YUM) For more information, visit www.kfc.com

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KFC
Rick Maynard
502-874-8100
rick.maynard@kfc.com
or
Russ Dyer
312-988-2384
rdyer@webershandwick.com



Copyright Business Wire 2009

 

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