Options Media Launches Proprietary Lead Generation Portal

BOCA RATON, FL, Jul 10 (MARKET WIRE) --
Options Media Group Holdings, Inc. (OTCBB: OPMG), a leading Email Service
Provider ("ESP") and Permission-based email, SMS/text messaging, and Lead
Generation company, today announced it has launched its proprietary lead
generation online advertising portal.

The Options Media Lead Generation (Lead Gen) Portal provides several ways
for advertisers to put targeted offers in front of a buying consumer
audience via a proprietary network of websites all specifically built by
Options Media. Advertisers pay per generated lead on a cost per lead (the
delivery of just the name and contact details) or cost per acquisition
basis (an actual credit card paid transaction.)

The Options Media Lead Generation Portal is unique due to the daily site
traffic that will be generated through email messaging from the Options
Media Database as well as through the company's own ESP (Email Service
Provider) clients.

An opted-in email user will receive an email with various incentives such
as a chance to get a $50 Target gift Card, a Dell Laptop, an Apple iPod or
a $50 Victoria's Secret gift certificate. Once the user clicks the link to
get the incentive they are immediately sent into the Lead Generation
Portal where they are presented with a variety of advertiser offers. Each
time a user clicks a tab to receive further information, the advertiser
is charged for a generated lead.

The network is managed within the Options Media Lead Generation division
and utilizes advanced network technology and expertise. A dedicated
account management and media team will work with advertisers from the
education, health, financial and general consumer markets to place offers.

"The response to the Options Media Lead Gen Portal among advertisers and
other Lead Gen companies during our initial launch period has been
overwhelmingly positive," said Scott Frohman, CEO of Options Media. "They
recognize the value of working with a Lead Gen partner that can guarantee
ongoing traffic for increased exposure of their ads. The bottom line is
that our portal will give advertisers greater return on their lead
generation investment because their ads will be seen by fresh prospects
each day."

"By utilizing our own portal network, internal email prospect database, as
well as our email delivery platform, we will significantly increase our
lead generation gross margins and our operating performance."

"The trend of increasing margins and closing in on positive cash flow is
evident not just in our lead generation area, but in all areas of the
company," explains Frohman. "As a matter of fact our permission-based
email business is growing with campaigns being successfully implemented
for companies such as Wynn Hotels, Palms Casino, Best Western Hotels,
Jamba Juice, Army National Guard, Toyota Dealerships, Gerber, and other
top brands just in the last few months. By adding this Lead Generation
Platform to our existing email marketing capabilities, we are now able to
generate a significant amount of leads with higher gross margins."

About Options Media Group

Options Media Group Holdings, Inc. is an email services provider for
on-demand e-mail marketing to create, send, and track professional and
permission-based e-mail marketing campaigns. Additionally, Options media
provides precision direct marketing solutions including email marketing,
SMS/mobile marketing, SMS/keyword marketing, custom lead generation and
creative services. Options Media provides clients with access to software,
hardware, bandwidth, and exclusive domains and IP addresses, as well as
the ability to upload and manage subscribers, and review and upload
campaigns and track results for a 360-degree full-service customer
marketing solution.

Safe Harbor

This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 (the "Act")
including the prospects and potential for 2009 and anticipated 2009 cash
flow. Additionally, words such as "seek," "intend," "believe," "plan,"
"estimate," "expect," "anticipate" and other similar expressions are
forward-looking statements within the meaning of the Act. Some or all of
the events or results anticipated by these forward-looking statements may
not occur. Factors that could cause or contribute to such differences
include economic issues relating to the current recession, potential
advertising spending and potential consumer spending reductions, our
ability to raise necessary working capital and the impact of competitive
factors. Further information on Option Media Group's risk factors is
contained in its filings with the Securities and Exchange Commission,
including the Form 10-K filed on April 1, 2008. Options Media does not
undertake any duty nor does it intend to update the results of these
forward-looking statements.

Investors:
Alliance Advisors, LLC
Bryan Kobel
212-398-3487
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