Port City Java Named in List of Top New Franchises by Entrepreneur Magazine

Announces January Sales Increase
WILMINGTON, N.C.--(Business Wire)--
Entrepreneur magazine has listed Port City Java in the Top 50 New
Franchises for the second consecutive year in a row. Port City Java is
the only coffeehouse cafe concept to have made the list. The company
moved up the Top New Ranking 8 spots from #39 in 2007 to #31 in 2008.

"Entrepreneur magazine is a leading source of relevant and
up-to-date franchising information and we are extremely pleased with
the feedback we've received so far," says Director of Franchising,
Frank Montano. He also said that "the recognition in this type of
publication has been fantastic for our Brand."

Port City Java began roasting and serving the finest in gourmet
coffee and espresso in 1995. The current menu features a variety of
all-day items that include premium coffees, fresh baked goods,
breakfast sandwiches, handmade shakes, freezes and much more. The
company also offers their trademark Fairganic coffees, which are USDA
Organic and Fair Trade Certified. This product falls under an
exclusive segment with outstanding growth potential.

JANUARY SALES:

Port City Java management announces that overall corporate cafe
sales increased by 16.14% and same store corporate cafe sales
increased by 2.6%. The company is pleased with the increases and
credits continued consistent unit level execution of the concept, the
new Breakfast Wrap/Sandwich Program and Local Area Marketing for the
increases.

About the Port City Java(R) Brand:

Port City Java(R) is located in Wilmington, NC. The company opened
its first cafe in March 1995, in Wilmington, NC. The company began
Roasting in October 1995 and Franchising in September 2003. Port City
Java(R) has created a specific identity by creating an "all day
approach" to sales, through its unique cafe environment. For
additional information regarding Port City Java(R), please visit
www.portcityjava.com or email info@portcityjava.com.

Port City Java(R)
Don Reynolds, Chief Operating Officer
910-796-6646 ext. 310

Copyright Business Wire 2008