Univision 34 Launches Mobile News Alerts on Univision Movil

Fri Jul 18, 2008 6:26pm EDT
 
[-] Text [+]
Consumers can receive mobile alerts while they're on the go
LOS ANGELES--(Business Wire)--
Univision's flagship station KMEX-TV Channel 34, Los Angeles' #1
rated 6pm local newscast for fourteen consecutive years(1) and the #1
station across all Nielsen measured markets in the country regardless
of language(2), announced today the mobile distribution of news
alerts, both in video and text messages, on Univision Movil. Coverage
includes important local, national and international news, as well as
breaking news, weather, entertainment and the top stories of the day.

   "Univision 34's launch of mobile news alerts is an extension of
our commitment to deliver the most relevant news and information to
our audiences. Our viewers will now be able to receive news, as it
happens on their mobile phones," said Maelia Macin, vice president and
general manager of Univision 34 Los Angeles. "If you look at Hispanic
wireless use, in fact more than 18 million U.S. Hispanics are wireless
subscribers, this is a logical extension of how we deliver information
to our audiences. With this initiative, Univision continues to serve
as an information lifeline for our viewers by providing information
that educates, motivates and empowers the Hispanic community."

   Univision Movil, which delivers the industry's most comprehensive
Spanish-language suite of mobile offerings to our audiences, has
partnered with Tapioca Mobile to handle distribution of alerts across
all major carriers. Consumers now have mobile access to the # 1 news
station in Los Angeles in addition to Univisionlosangeles.com and
Univision Radio.

   "We are proud to partner with KMEX-TV Univision 34," said Sachin
Deshpande, chief executive officer of Tapioca Mobile. "Univision has
always been a visionary leader in the digital media arena. Thus, their
latest commitment to delivering engaging video messages for mobile
devices demonstrates the importance of this rapidly-growing mobile
medium."

   To sign up and receive news alerts, viewers can send a text
message with the word NU34 to 76225. Subscribers will receive three
alerts per day, at 8:00 a.m., 12:00 p.m. and 4:00 p.m.

   (1) Nielsen Station Index, 1994 to 2008, Adults 18-49 program
average ratings among weekday 6pm early evening local newscasts.

   (2) Nielsen Station Index, June 2008 Sweeps Live Plus 7 Adults
18-49 impressions, M-Su 6am-2am.

   About Tapioca Mobile

   Tapioca Mobile, Inc. (www.tapiocamobile.com) is the leader in the
ubiquitous delivery of multimedia messaging for mobile communities.
Headquartered in San Diego, Calif., Tapioca Mobile is a privately held
company whose investors include Venrock.

   About Univision Online, Inc.

   Univision Online, Inc. is the interactive division of Univision
Communications Inc., the premier Spanish-language media company in the
United States. Univision Communications Inc. owns and operates
Univision Online, Inc., the premier Spanish-language Internet
destination in the U.S., located at www.univision.com, and Univision
Movil, the most relevant Spanish-language mobile content and video,
which includes in-show wireless integrations, PSMS programs and the
industry's most comprehensive downloadable content catalog. Univision
Communications Inc.'s operations include Univision Network, the
most-watched Spanish-language broadcast television network in the U.S.
reaching 97% of U.S. Hispanic Households; TeleFutura Network, a
general-interest Spanish-language broadcast television network, which
was launched in 2002 and now reaches 85% of U.S. Hispanic Households;
Galavision, the country's leading Spanish-language cable network;
Univision Television Group, which owns and operates 63 television
stations in major U.S. Hispanic markets and Puerto Rico; and Univision
Radio, the leading Spanish-language radio group which owns and/or
operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets
and 5 stations in Puerto Rico. Univision Communications also has a 50%
interest in TuTv, a joint venture formed to broadcast Televisa's pay
television channels in the U.S. Univision Communications has
television network operations in Miami and television and radio
stations and sales offices in major cities throughout the United
States.

   For more information, visit www.univision.net.

KMEX - Univision 34
Christina S. Camino, 310-348-3417
csanchez@univision.net

Copyright Business Wire 2008

 

Editor's Choice

A selection of our best photos from the past 24 hours.  Slideshow 

Most Popular on Reuters

  • Articles
  • Video
Join the Reuters Consumer Insight Panel and help us get to know you better

Join the Reuters Consumer Insight Panel and help us get to know you better