MGM, Simon & Schuster, Fox International Channels, Turner Sports and More Than 2500 Others Are Live with Gigya Socialize

Gigya`s Technology Makes it Easy for Publishers to Implement Facebook Connect,
MySpaceID, Sign in with Twitter and OpenID
PALO ALTO, Calif.--(Business Wire)--
Gigya, Inc., today announced that more than 2500 companies and sites, including
Turner Sports for their NBA, NASCAR & PGA webcasts, and Simon & Schuster for
their local author appearances, are live with the company`s Socialize
technology. Gigya`s authentication and social technology makes it easy for
publishers to implement the functionality provided by Facebook Connect,
MySpaceID, and Twitter Connect, and Y!OS, as well as OpenID providers like AOL
Mail and Gmail.

Gigya`s technology will enable Fox to make its web properties social," said
Dario DAprile, Director, Global Online Publishing, Fox International Channels
"These new tools will help us to enrich the online experiences of our
significant global audiences."

"One of the primary goals of the new Simon & Schuster website is to connect
readers and fans with authors," said Adrian Norman, Vice President, Marketing &
New Products, Simon & Schuster Digital. "Now Gigya helps extend that capability
by enabling readers to easily connect with their friends on Facebook, MySpace
and Twitter around the authors they love."

Gigya`s launch partners have applied Gigya`s social and authentication
technology in a variety of ways that are appropriate to the unique user
experience on each site. They have also taken advantage of the many ways Gigya`s
technology can be implemented technically, from using the full API, to
implementing via a plug-in, to using turn-key applications as Turner Sports did
with Gigya`s live chat application.

These publishers have implemented Gigya Socialize with a variety of goals,
including increasing site registrations, deepening user engagement on their
sites, building their own communities and distributing their content across the
social web. Publishers that have implemented Socialize have full control over
the specific functionality they implement, from enabling users to login with
their social network or webmail identities, to designing ways for users to
connect with friends in the specific context of each site`s activities, and
providing them opportunities to publish that activity into the social networks
to drive traffic back to the site.

Simon & Schuster is enabling readers and fans to easily notify their Facebook,
Twitter and MySpace friends of author events such as Lance Armstrong`s upcoming
appearances in the NY area. Turner Sports enabled online viewers of the NBA
Eastern Conference Finals on TNT OverTime Extra on NBA.com and TNT RaceBuddy on
NASCAR.com to chat with their Facebook, MySpace and Twitter friends and send
status updates into those networks during the live events. MGM is using the
technology to promote new shows.

"Gigya`s technology allows us to engage existing Stargate fans and activate
dialogue around our content while introducing the Stargate Universe to potential
new fans in their preferred social network," said MGM`s VP of Worldwide Digital
Media, Thomas Hughes.

"People should be able to take their identity and friends with them no matter
where they are on the Web," said David A. Yovanno, Gigya`s CEO. "From News to
eCommerce to Entertainment, almost any site can better engage and grow its
audience by creating a user-centric and social experience, one that makes use of
newly available technologies to enable a more streamlined, personalized,
engaging and ultimately sharable experience. Gigya is making it easy."

Example sites and companies that have implemented Gigya Socialize:

* Amuso.com
* Audible
* Complex Media
* Crowd Factory
* Mego
* Stargate.mgm.com
* MTV Canada
* MuchMusic.com
* NASCAR.com
* Natgeoadventure.tv
(Fox International Channels)
* NBA.com
* PGA.com
* PGATOUR.com
* Podomatic
* Polls Boutique
* Reality Digital
* Reverbnation
* RocketOn
* Seeking Alpha
* Simon & Schuster
* TNT.tv
* TVO

About Gigya

Gigya`s technology opens the social web for publishers and marketers, providing
powerful tools that increase audience reach and engagement. The company`s social
and authentication technology enables publishers to integrate and promote their
own websites with social networks including Facebook, Twitter and MySpace, and
to syndicate and track their content across more than 70 unique platforms. Gigya
reaches more than 250 million people each month on its rich media social
advertising network, enabling marketers to engage consumers in social
environments and enlist them as brand advocates. Publishers and advertisers
working with Gigya include: CBS, Coca-Cola, DoubleClick, Electronic Arts,
Hyundai, JCPenney, Levis, MTV, Photobucket, Samsung, Turner, Unilever and
Walmart. For more information, please visit: www.gigya.com.

WIT Strategy
Mark Naples, 646-265-7372
mnaples@witstrategy.com

Copyright Business Wire 2009