A Reason for Wearing, a Season of Caring; California-Based PrivacyWear Announces...

A Reason for Wearing, a Season of Caring; California-Based PrivacyWear Announces Free Denim Daily Giveaway, Holiday Donation to Breast Cancer Causes

NORCO, Calif.--(Business Wire)--With its driving force of bringing breast cancer awareness and
early detection to the fashion marketplace, PrivacyWear announced
today a 60-day online promotion that will give away two pairs of the
brand's jeans each day to randomly selected customers, as well as a
cash donation to support breast cancer research and early detection.

The "Free Denim Daily Giveaway" begins immediately and runs
through January 31, 2008. Customers can register for the "Free Denim
Daily Giveaway" at www.privacywear.com and then click on "Join Our
Free Denim Program." PrivacyWear is committing $1 per new registered
guest, up to 10,000 registrations, with a minimum commitment of $5,000
to an organization which supports breast cancer research and early
detection.

"The holidays are a perfect opportunity to engage new customers --
but more important, to recognize and support those who are less
fortunate," says Carolyn Jones, founder and CEO of PrivacyWear. "The
'Free Denim Daily Giveaway' will introduce new customers to our high
quality line of apparel, but will also allow us to continue our
support of those challenged with the fight of breast cancer, as well
as those searching for preventive care and early detection."

Breast cancer took the life of Jones' mother, Jean James, in 2000.
During her fight, Jones was in the City of Hope Hospital in California
with her mother having a conversation about passion. Her mom knew that
she always loved clothing and the fashion industry.

"Mom looked at me and said, 'Do something that you're passionate
about and find a way to give back,'" says Jones. Thus, PrivacyWear was
born.

PrivacyWear is committed to being more than just a fashion
statement, but a statement of values. The company donates up to 10% of
its proceeds to breast cancer programs and provides the resources and
transportation in communities throughout the U.S. for free mammograms
to women without medical insurance.

"We believe in quality, for our apparel and for human life," says
Jones. "We pursue a double bottom line -- people as well as profit.
This isn't about me. It's about giving back to a cause."

The PrivacyWear collection for women and men is available at
www.privacywear.com, www.drjays.com, and a variety of retailers
throughout the U.S.

206, Inc. For PrivacyWear, Inc.
Mark Dyce, 206-669-2530
mdyce@206inc.com

Copyright Business Wire 2007