MSL Sports and Entertainment Taps Fiur Productions for Gridiron Bash

Veteran Super Bowl Producer to Lead Production Team

NEW YORK, Feb. 19 /PRNewswire/ -- MSL Sports and Entertainment today
announced that it will team up with one of the most recognized and respected
live events production companies in the country, New York-based Michael T.
Fiur Productions for the inaugural Gridiron Bash(TM), the Ultimate Fan
Competition(TM), expected to be the largest sports and entertainment event
ever to take place on college campuses.
Fiur Productions -- in partnership with MSL Sports and Entertainment --
will produce the events at some 19 universities on April 18, 2008. Gridiron
Bash(TM) will feature live concert performances by two dozen top musical acts
including Fergie, Kelly Clarkson, Good Charlotte, OAR, Counting Crows, ZZ Top,
Maroon 5, Goo Goo Dolls, Dierks Bentley, and Dwight Yoakam. In addition to
the live concerts at each campus stadium, Gridiron Bash(TM) will include a
giant pre-concert Pep Rally, introduction of the 2008 team, Head Coach Chat,
school football legends, and The USA TODAY Bash for Cash(TM) fan component,
which gives fans the chance to earn money for their schools. Winning schools
will be determined by combining total attendance at Gridiron Bash(TM) with the
number of fans who text/call in to vote for their school. The USA TODAY Bash
for Cash(TM) winning university will receive a $1 million contribution to
their General Scholarship Fund, with 2nd and 3rd place schools receiving
$500,000 and $250,000 respectively. In all, Gridiron Bash(TM) will generate
an estimated $12 million+ for the participating schools.
"We're excited to have Fiur Productions on the Gridiron Bash team," says
Gary Cioffi, Chief Executive Officer of MSL, the creator and producer of
Gridiron Bash(TM). "In taking on a project of this magnitude we wanted to
work with a pro in the live events business. Fiur Productions' resume and
reputation are first class."
A veteran of 12 Super Bowl productions, Fiur just produced the Super Bowl
XLII Post Game Show in Glendale, AZ and the presentation of the Vince Lombardi
Trophy, having previously produced five Super Bowl Halftime Shows, three Super
Bowl Pregame Shows, and the NFL at 75: An All Star Tribute (ABC). In 2008,
Fiur will also produce the Ceremonies and Entertainment for the 14-day US Open
Tennis Championships and his 12th consecutive Arthur Ashe Kids' Day (CBS).
Fiur will also produce the upcoming NetJets Showdown between Pete Sampras and
Roger Federer at Madison Square Garden this March.
"I'm thrilled to be working with MSL Sports and Entertainment on Gridiron
Bash," says Michael T. Fiur, President and Executive Producer, Fiur
Productions, "Gridiron Bash is an ambitious and exciting project sure to
shatter college sports entertainment records and become an annual tradition on
college campuses around the country."
For Gridiron Bash(TM) tickets and further information, visit
www.gridironbash.com. Tickets also can also be purchased through university
box offices.
SOURCE MSL Sports and Entertainment

Debbie Brandwein, MSL Sports and Entertainment, +1-914-374-5188,
dbrandwein@mslsportsent.com; or Steve Brener, BZA, Fiur Productions,
+1-818-462-5598