NAVTEQ Map Content and Programs Drive Location-Based Future at 2008 Mobile World...

NAVTEQ Map Content and Programs Drive Location-Based Future at 2008 Mobile
World Congress
NAVTEQ Global LBS Challenge Award Ceremony, NAVTEQ Discover Cities and NAVTEQ
Network for Developers at the forefront at Barcelona's next Congress

CHICAGO, Jan. 17 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT), a leading
global provider of digital map data for vehicle navigation and location-based
solutions, announces its participation in the upcoming Mobile World Congress
taking place in Barcelona from the 11th to the 14th of February. With more
than 50,000 visitors the Mobile World Congress (formerly the 3GSM World
Congress) brings together the pre-eminent leaders and personalities from
mobile operators and equipment vendors, as well as those from the Internet and
the world of entertainment and is considered the mobile industry's biggest
annual event.
With a broader presence this year, located at Hall 1 booth 1G45, NAVTEQ
will host more than 10 partners and will launch and showcase its latest map
data, rich content and developer programs including:
-- NAVTEQ Discover Cities: With the launch of NAVTEQ Discover Cities, a
bundle of map data, pedestrian geometry, mass transit information and
pedestrian-relevant Points of Interest (POI) data built specifically
for location-aware mobile devices, NAVTEQ puts the power of a
pedestrian travel guide on a mobile device. NAVTEQ Discover Cities
extends the power of the NAVTEQ(R) map by delivering detailed
information about cities, tourist attractions, public transit systems
and other data highly relevant to urban pedestrians traveling on
business or as a tourist. It gives mobile consumers the information
they need to find out what's near them and how best to get there,
delivered in a personally relevant fashion. Samples of prototype
applications featuring NAVTEQ Discover Cities that virtually turn the
navigation device into a personal location based tourist guide will be
displayed on site.

-- NAVTEQ's Map Network: Map Network is a line of mapping and location
technology solutions for destinations, events and venues that is part
of NAVTEQ's portfolio of content products and services. Developed in
concert with expert partners, Map Network solutions comprise highly
customized print, on-line and mobile maps, event guides and 3D
tours -- enabling brand differentiation in a new and relevant way. Map
Network solutions and content management platform enable the creation,
management, publishing and distribution of complex location content.
Over 145 destination marketing organizations, hundreds of events and a
wide range of venues including major hotels, convention centers and
museums benefit from Map Network maps and solutions.

-- NAVTEQ Network for Developers: Barcelona has also been designated to
further extend the reach in the developer and operator community and to
present officially NAVTEQ Network for Developers, a dynamic online web
portal and functional tool that provides companies with technical and
business support that enables application development. By offering
access to an extensive assortment of valuable tools and data, the
NAVTEQ Network for Developers site is on the forefront of a connected
ecosystem designed to support growth in the next generation of
location-based services. By simple web registration, developers benefit
from sample NAVTEQ map data and access to industry-leading geospatial
tools, online forums, frequently asked questions, e-mail technical
support and NAVTEQ leading analysis and proprietary research. For more
information or to register visit: http://www.NN4D.com.

-- NAVTEQ Global LBS Challenge (R): Initiated in 2003, NAVTEQ Global LBS
Challenge is the premier event for wireless LBS innovation, inviting
developers around the world to build innovative, non-commercialized LBS
applications that work with mobile phones and/or wireless handheld
devices using dynamic positioning technology and NAVTEQ map data.
Several key companies in the LBS developer community are working with
NAVTEQ to sponsor this year's Global LBS Challenge, bringing with them
invaluable resources and opportunities. Nokia globally sponsors the
Challenge for the third consecutive year together with Autodesk for
this 2008 edition. Joining them, additional influential sponsors and
partners include deCarta, and PTV as Platinum sponsors, Telefonica
(Movistar) and Orange as Gold sponsors. Sponsors and partners offered
free access to tools, platforms and support to NAVTEQ Global LBS
Challenge developers in Europe. NAVTEQ Global LBS Challenge (R)
participants compete for a sizeable global prize pool, valued this year
up to an unprecedented euro 2 million, and consisting of cash, licenses
and services from NAVTEQ and sponsors of the event.

-- Booth Partners: companies joining NAVTEQ booth include Alk, Appello,
AtlasCT, Magellan, NaviExpert, Network In Motion, PH Informatica,
Ubiest, Webraska.

The Mobile World Congress will also be the setting where NAVTEQ will host
for the third year the final judging and Awards Ceremony of the NAVTEQ Global
LBS Challenge for EMEA respectively Sunday 10 February, and Tuesday 12
February, at Poble Espanyol, located next to the venue of the Congress. This
year, executives from Fotovista/Dixon, O2, Truffle Ventures, Nokia, Autodesk,
Vodafone, Deutsche Telekom, WebMobility, Telecom Italia, Innovacom and GPS and
Co will serve as the official judges and will base their final decisions on
the following criteria: commercial viability, unique functionality and
features and ease of use.
-- About the NAVTEQ Open Media Reception
On Monday 11 February, NAVTEQ will host an Open Media Reception in the
beautiful setting of City Hall, Poble Espanyol de Montjuic, Avgda Marques
de Comillas 13, 08038 Barcelona, Spain. The reception will be running from
12am to 03pm and allow journalists to choose the time that best suits
their personal schedule to join the semifinalists of the NAVTEQ Global LBS
Challenge and see applications running for the first prize. Attendees will
also be able to meet NAVTEQ staff in a quiet setting and discover more
about the latest map contents, NAVTEQ Discover Cities and Map Networks
demos, NAVTEQ Network for Developers and taste at the same time some
typical tapas from the buffet.
To confirm your presence to the press event, the NAVTEQ Press contact is
Arianna Geith at a.geith@tml-comunicazione.it .

-- About the NAVTEQ LBS Challenge Award Ceremony
NAVTEQ LBS Challenge Award Ceremony will take place on Tuesday 12
February,
the second day of Mobile World Congress, at 15.00h at Poble Espanyol de
Montjuic, Avgda Marques de Comillas 13, 08038 Barcelona, Spain. The
admission to the Ceremony is free and the Awards program will be followed
by a cocktail reception.

Poble Espanyol de Montjuic is five minutes walk from the Mobile World
Congress venue and during the whole Congress, NAVTEQ shuttles to Poble
Espanyol will be available at the shuttle pick-up area (look for the
NAVTEQ Global LBS Challenge signs) outside the Convention Center.
For more information, visit http://www.LBSchallenge.com or refer to
NAVTEQ's staff on site during the show at the booth 1G45 Hall 1.

About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has over 3,100 employees located in 167 offices in 31 countries.
NAVTEQ, NAVTEQ Discover Cities, Map Network, NAVTEQ Network for Developers
and the Global LBS Challenge are trademarks in the U.S. and other countries.
(C) 2008 NAVTEQ. All rights reserved.
This document may include certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words such
as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" or words of similar meaning. The statements are based on our
current beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk Factors" in
each of the Company's most recent Annual and Quarterly Reports filed with the
Securities and Exchange Commission.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)
SOURCE NAVTEQ

Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ