Mexico's Environmental Ministry and Grupo Salinas Award 'Las Ciudades Mas Limpias de Mexico' Prize to Foment Anti-Litter Campaigns

Mexico's Environmental Ministry and Grupo Salinas Award 'Las Ciudades Mas
Limpias de Mexico' Prize to Foment Anti-Litter Campaigns
Ricardo B. Salinas Pliego Announces that "Limpiemos Nuestro Mexico" Will Be a
Permanent, Ongoing Anti-Litter Campaign

MEXICO CITY, Oct. 27 /PRNewswire/ -- As part of an ongoing effort to clean
up Mexico, the Minister of the Environment and Natural Resources (SEMARNAT)
Juan Rafael Elvira Quesada and Grupo Salinas Founder and Chairman Ricardo B.
Salinas Pliego awarded yesterday winners of the "Ciudades Mas Limpias de
Mexico", "Recicla 2009" and "Lideres ambientales de la Comunidad" contests as
part of the "Limpiemos Nuestro Mexico" campaign. Also participating in the
awards ceremony was Yucatan Governor Ivonne Ortega Pacheco.
On March 25 of this year, Grupo Salinas and its Fundacion Azteca teamed up
with SEMARNAT, inviting Mexican society to join the "Limpiemos Nuestro Mexico"
campaign to increase awareness of the problem of waste control and possible
solutions.
The "Limpiemos Nuestro Mexico" national cleanup day was held on May 31,
with more than one million people participating in the collection of 3,500
tons of garbage.
As a follow-up, in July the guidelines were published for the "Ciudades
Mas Limpias de Mexico", "Recicla 2009" and "Lideres Ambientales de la
Comunidad" contests.
The "Ciudades Mas Limpias de Mexico" contest targets municipal governments
throughout Mexico, as well as delegation offices in Mexico City to promote
best practices for cleaning streets, beaches, parks and forests, with gold
medal prizes awarded to Izamal, Yucatan; Benito Juarez, Quintana Roo;
Aguascalientes, Aguascalientes and Culiacan, Sinaloa. Silver medal recipients
were: Chihuahua, Chihuahua; Tulum, Quintana Roo; Tulancingo, Hidalgo; Tuxtla
Gutierrez, Chiapas; Chiapa de Corzo, Chiapas; Morelia, Michoacan; Acajete,
Puebla; Queretaro, Queretaro; and Colima, Colima.
The "Recicla 2009" contest was designed to invite members of the private
and public sector, as well as society in general, to recognize and promote the
best practices in recycling for existing and potential developments in Mexico.
The "Lideres Ambientales de la Comunidad" contest recognizes and promotes
the best practices of citizens within the "Limpiemos Nuestro Mexico" campaign.
During the awards event, Ricardo B. Salinas Pliego announced that
"Limpiemos Nuestro Mexico" will be a permanent and ongoing campaign, with the
next national cleanup day to be held in the month of February of next year.
About Fundacion Azteca
Fundacion Azteca is the organization of Grupo Salinas that promotes
corporate, social and ecological responsibility, joining needs with
organizations and individuals willing to make commitments to create solutions.
The foundation also operates in Peru and Guatemala, as well as in the United
States through Fundacion Azteca America. For more information, visit
www.fundacionazteca.com.
About Grupo Salinas
Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing,
and technologically advanced companies focused on creating shareholder value,
contributing to build the middle class of the countries where they operate,
and improving society through excellence. Created by Mexican entrepreneur
Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a
management development and decision forum for the top leaders of member
companies, TV Azteca (www.irtvazteca.com), Azteca America
(www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca
(www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros
Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com).
Each of the Grupo Salinas companies operates independently, with its own
management, board of directors and shareholders. Grupo Salinas has no equity
holdings. However, member companies share a common vision, values and
strategies for achieving rapid growth, superior results and world-class
performance.
For international media inquiries, contact:
Daniel McCosh
dmccosh@gruposalinas.com
52 55 1720 0059

SOURCE Grupo Salinas; SEMARNAT; Fundacion Azteca; TV Azteca; Grupo Elektra

Daniel McCosh, Grupo Salinas, +011-52-55-1720-0059, dmccosh@gruposalinas.com