Sony Electronics Finalizes High-Definition Technology and Marketing Pact With New...

Sony Electronics Finalizes High-Definition Technology and Marketing Pact With
New York Yankees for New Stadium

LAS VEGASJan. 8 /PRNewswire/ -- CES Booth #14200 -- Another deal the New York
Yankees solidified this off season -- in addition to Sabathia, Burnett and
Teixeira -- is an agreement centering on a corporate marketing and
high-definition (HD) technology relationship with Sony Electronics, which is
sure to deliver a high-quality, HD experience for fans.

When the team opens the 2009 season in its new Stadium, there will be a Sony
HD broadcast control room; more than 550 flat-panel BRAVIA(R) and professional
LCD HD television sets in the luxury suites, lounges, concourses, restaurants
and administrative offices; plus Sony HD branding elements featured
prominently throughout the Stadium.

In addition, Sony PlayStation3(R) entertainment systems and VAIO(R) notebook
computers will be available to fans in select locations throughout the
Stadium.

"We are proud to continue our long-term relationship with Sony Electronics,"
said Lonn Trost, chief operating officer for the New York Yankees.
"Integrating Sony products into Yankee Stadium is very important to us as we
near completion of what will certainly be among the most modern and
technologically advanced sports venues in the world."

Sony's well-recognized "HDNA" campaign will be featured on a right-field wall
sign, in addition to diorama ads in four concourse locations. Sony will also
receive designations as the "Official LCD Television," "Official HD
Television," and "Official Consumer Electronics Manufacturer" of the New York
Yankees.

"The new home of the world's most renowned sports franchise - with its storied
history of leadership and excellence - is the perfect place to showcase all
that is Sony," said Sir Howard Stringer, chairman and chief executive officer
of Sony Corporation. "It is thrilling for Sony to be playing a part in this
new chapter in Yankee history."

Professional HD studio cameras, production switchers and decks will be the
centerpiece of the newly named "Sony Control Room."

Prior to each home game, a 30-second Sony promotional segment will be
displayed on the HD scoreboard, and the Yankees highlights feature will be
presented by Sony.

SOURCE Sony Electronics

Tom Di Nome of Sony Electronics, +1-201-930-6357, Tom.dinome@am.sony.com