enlyten Signs Shaquille O'Neal as Official Spokesperson

TULSA, Okla., April 2 /PRNewswire/ -- enlyten is pleased to announce the
signing of four time World Champion and 15 time NBA All Star Shaquille O'Neal
as the official enlyten spokesperson.

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"Shaquille is a tremendous representative of the enlyten brand. He is
indisputably one of the most extraordinary athletes in the world. His
dominant play on the court coupled with his bigger than life personality
brings a competitive edge to everything he does. And a 'competitive edge' is
exactly what our products are designed to provide, so Shaquille and enlyten
are a natural fit. We are thrilled to have him on the enlyten team" - enlyten
CEO and founder, Lynn Mitchell.

Shaquille is equally enthusiastic about the partnership with enlyten.

"A professional athlete needs their body to respond quickly and enlyten's dual
layered strip technology allows me to get the supplements I need as quickly as
possible. I use the electrolyte strip before, during and after games and the
energy strips on my days off to give me the boost I need. The strips taste
great and dissolve quickly. enlyten is a company with a very bright future" -
Shaquille O'Neal

By utilizing patent pending strip technology, enlyten is able to maximize the
amount of active ingredients on each quick-dissolving strip. As a result, a
maximum quantity of active ingredients can be delivered more rapidly than more
traditional products. enlyten strips are conveniently packaged in a compact
cassette so they can be consumed anytime, anywhere.

enlyten currently offers four quick-dissolving, nutraceutical strip products:
Electrolytes Plus, Energy, Antioxidants, and Melatonin. enlyten Electrolyte
Plus strips have been particularly popular with athletes. The Electrolyte
Plus strips are designed to provide the body with much needed electrolytes
prior to and during athletic exertion to help prevent cramping and delay
fatigue. The Energy strips are formulated with B vitamins, caffeine and herbs
to meet the most demanding energy needs. enlyten Antioxidant strips are a
blend of antioxidants that have been shown to neutralize free radicals and to
aid in the healthy functioning of skeletal and organ systems. The enlyten
Melatonin strips are designed with the perfect blend of melatonin and
theanine, both of which have been shown to reduce mental and physical stress
and to aid in sleep.

In addition to the four strips in the existing product line, additional
products are in research and development and will become available to
consumers throughout the year. It is the enlyten corporate mission to
continue to provide unique and innovative products to an ever-growing market.

enlyten has enjoyed an explosion of growth since the company began its
pre-launch in Tulsa, Oklahoma on January 9th, 2009. enlyten currently has
independent distributors in all 50 states, with plans to expand globally.

Related Link: enlyten

SOURCE enlyten

Nicci Atchley, Director of Public Relations, enlyten, +1-918-317-7022, Mobile,
+1-918-521-8805, nicci.atchley@enlyten.com