Nutrisystem and the American Diabetes Association Form a Strategic Alliance to Promote the Importance of Weight Loss for People With Type 2 Diabetes

Mon Oct 26, 2009 4:59pm EDT
 
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Nutrisystem and the American Diabetes Association Form a Strategic Alliance to
Promote the Importance of Weight Loss for People With Type 2 Diabetes


HORSHAM, Pa., Oct. 26 /PRNewswire-FirstCall/ -- Nutrisystem, Inc. (Nasdaq:
NTRI), a leading developer of weight loss products and services has announced
a new multi-year alliance with the American Diabetes Association to help
educate people with diabetes, healthcare professionals, and the public about
the importance of weight loss for people with type 2 diabetes. In addition,
through the relationship, Nutrisystem will support the Association's efforts
to fund both research and information and advocacy programs on behalf of
people with diabetes.

Currently, there are nearly 24 million Americans suffering from diabetes.
Nearly all adults with type 2 diabetes are overweight, and more than half are
obese.(1) In research studies, even modest weight loss (5-7% of total body
weight) has been shown to improve blood glucose, blood pressure, and
cholesterol levels and lower the risk of heart disease in overweight people
with type 2 diabetes.(2) 

"Dealing with thousands of Nutrisystem members on a daily basis, we are
acutely aware of the connection between diabetes and weight loss," said Joe
Redling, Chairman and CEO of Nutrisystem. "We recognize the need to educate
people with diabetes about the importance of losing weight and that is why we
are proud to support the American Diabetes Association. No other organization
does more to support those with diabetes and the groundbreaking research that
hopefully will one day lead to a cure for this deadly disease." 

As part of its support, Nutrisystem, the marketer of Nutrisystem D, a weight
loss program designed to help people with type 2 diabetes lose weight, will
launch a series of awareness generating activities aimed at spreading the word
about the benefits of losing weight in helping to prevent or delay type 2
diabetes. The American Diabetes Association will help develop healthy eating
messaging to be included in Nutrisystem's direct to consumer advertising, the
company's website, fundraising promotions, in-product brochures, and email
blasts. Nutrisystem has also supported the Association's Step Out: Walk to
Fight Diabetes® event in Philadelphia.

In addition, Nutrisystem will sponsor Stop Diabetes(SM), the American Diabetes
Association's movement -- launching in November -- designed to educate
Americans about the devastating, physical and emotional impact of diabetes,
elevate the sense of urgency around the disease and inspire people to take
action.   

"We are thrilled to have the support of Nutrisystem as we continue the effort
to put an end to diabetes," said George Huntley, Chair of the Board, American
Diabetes Association. "Diabetes is an epidemic. The fact that Nutrisystem is
stepping up to support our organization is a testament to how important the
fight to stop diabetes is to our nation as a whole. We thank Nutrisystem for
its generous support."

To learn more about Nutrisystem D, or to sign up for the program visit
www.nutrisystem.com/D or call 888-671-LEAN.

About Nutrisystem, Inc.

Nutrisystem, Inc. (Nasdaq: NTRI) is a leading provider of weight management
products and services.  Nutrisystem is sold direct to the consumer through
nutrisystem.com, by phone, and at select retailers, for convenient home
delivery. The Company offers proven nutritionally balanced weight-loss
programs designed for women, men, and seniors, as well as the new clinically
tested Nutrisystem D plan, designed to help people with type 2 diabetes who
want to lose weight. The Nutrisystem program is based on 35 years of nutrition
research and offers a variety of great tasting, satisfying high-fiber, heart
healthy, good carbohydrate meals that are low on the Glycemic Index and
contain zero trans fats. Nutrisystem is hundreds of dollars cheaper than other
weight loss programs, based on a survey by National Business Research
Institute (October 2008). The program has no membership fees and provides 24/7
weight management support by trained weight loss coaches and online weight
management tools free of charge. In 2009 Nutrisystem was selected as the #1
overall online retailer in the Food and Drug category and #46 out of the top
500 online retailers overall by Internet Retailer Magazine. Nutrisystem is
proud to support the American Diabetes Association and its fight to stop
diabetes. For more information or to become a customer visit
http://www.nutrisystem.com or call 1-877-681-THIN (8446)

(1),(2) Weight change in diabetes and glycemic and blood pressure control, by
Adrianne C. Feldstein and colleagues. Diabetes Care 31:1960-1965, 2008.

SOURCE  Nutrisystem, Inc.

Kate Hourihan for Nutrisystem, Inc., +1-617-226-9926,
kate.hourihan@mullen.com; or Susan McGowan of Nutrisystem, Inc.,
+1-973-222-5019, smcgowan@nutrisystem.com

 

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