True Religion Opens New Store at San Diego's Fashion Valley

VERNON, Calif.--(Business Wire)--
True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the
opening of a new branded retail store at Fashion Valley in San Diego,
California. Located at 7007 Friars Road, the 1,744 square-foot branded
store will offer shoppers the entire True Religion collection for men,
women and kids, including its signature denim styles, its expanding
sportswear line including knits and wovens, and a full range of
licensed product, such as footwear, swimwear, headwear and handbags.

Spanning over 1.7 million square feet, Fashion Valley is a
super-regional, outdoor shopping center featuring over 200 stores and
restaurants. Largely recognized as San Diego's premier shopping
destination, Fashion Valley attracts over 18 million shoppers
annually. Fashion Valley is one of three shopping venues in the world
with the combination of Neiman Marcus, Saks Fifth Avenue, Nordstrom
and Bloomingdale's. The center is currently undergoing a
remerchandising to include several new luxury tenants, all of whom
have chosen Fashion Valley to open their first store in San Diego
including Barney's New York Co-Op, CH Caroline Herrera, Hermes, Jimmy
Choo, Just Cavalli, M Missoni, Michael Kors and Tourneau.

"We are very excited to announce the opening of our first True
Religion branded store in the San Diego marketplace," said Jeffrey
Lubell, chairman and chief executive officer of True Religion Apparel,
Inc. "Fashion Valley, which is home to some of the finest names in
luxury retail, is recognized as San Diego County's premier shopping
destination, making it an excellent retail environment to showcase the
True Religion brand."

"Fashion Valley attracts more than 18 million shoppers annually.
With such strong foot traffic, we are confident our True Religion
branded retail store will contribute to the continued growth of our
consumer direct segment," said Michael Buckley, president of True
Religion Apparel, Inc.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium
aspirational brand. The company designs, manufactures and markets True
Religion Apparel products, including its premium True Religion Brand
Jeans. Its expanding product line, which includes high quality
distinctive styling and fit in denim, sportswear, and licensed
products, may be found in premium department stores and boutiques in
50 countries around the world, including the United States, Canada,
Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece,
Italy, Mexico, Australia, South Africa and China. For more
information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995. These statements are based upon our
current expectations and speak only as of the date hereof. Our actual
results may differ materially and adversely from those expressed in
any forward-looking statements as a result of various factors and
uncertainties, including uncertainties as to the nature of the apparel
industry, including changing customer demand and tastes, seasonality,
customer acceptance of new products, the impact of competitive
products and pricing, dependence on existing management and general
economic conditions. Our Annual Report on Form 10-K, recent and
forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on
Form 8-K, and other SEC filings discuss some of the important risk
factors that may affect our business, results of operations and
financial condition. The Company undertakes no obligation to revise or
update publicly any forward-looking statements for any reason.

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115

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