reQall Launches the iPhone's First Memory Aid

Shake your iPhone to jog your memory

MOFFETT FIELD, Calif., July 10 /PRNewswire/ -- Today reQall
(http://www.reQall.com) released the first-ever memory aid specifically
created for the iPhone and iPod Touch. reQall for the iPhone is available for
free beginning Friday July 11th, exclusively from Apple's App Store
(http://www.apple.com/iphone/appstore). Based on pioneering research into
memory prostheses from MIT's Media Lab, reQall enables you to simply say what
you want to remember straight to your iPhone. Your voice reminders are
immediately converted into text and delivered back to you at the right moment.
reQall can remind you via text message, instant message, email, or as a
calendar alert about what you need to do and when. And if you shake your
iPhone, the patent-pending reQall Memory Jogger(TM) springs to action and
identifies information designed to maximize memory reinforcement, helping you
remember better.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071210/AQM073LOGO)
reQall is also smart enough to recognize certain keywords. Say "buy" and
reQall automatically adds that item to your shopping list. Say dates and
times -- things like "remind me to use the travel certificates before May 18"
-- and a reminder is scheduled in your calendar; use a word like "meet" to
automatically schedule a meeting. With reQall, you can even use your iPhone
to remind your friends or family members by saying things like "ask Jenny to
get the car washed." Jenny will immediately receive a reminder from you by
text, email or instant message. You can also take pictures using your iPhone
and store these within reQall, so you can remember things that you can't
easily describe.
reQall's founders and advisors are Apple alumni. "As one of the first
native applications for the iPhone, we wanted to create something that was
relevant to every iPhone user. And in today's busy digital society, who
doesn't need help remembering everything?" says Rao Machiraju, CEO of reQall.
"reQall is simple but powerful and has been specifically designed for today's
hectic lifestyles."
"reQall has long been essential to my life, allowing me to remember
without effort. But on the iPhone it has taken a whole new meaning. Combine
the iPhone's elegance and large touch screen with reQall and the result is
pure pleasure," added Don Norman, former VP of Advanced Technology at Apple
and advisor to reQall.
About reQall
reQall is a venture-funded technology company with operations in the US
and India. Behind reQall are some of the most respected individuals from the
worlds of science, technology, and business. These include:
-- Gordon Bell: Microsoft's principal researcher in Silicon Valley and
former VP of R&D at Digital;
-- Peter Cochrane: Former CTO and head of research at British Telecom;
-- Edward de Bono: the creative thinker who introduced the phrase 'lateral
thinking' into our vocabulary;
-- Rao Machiraju: CEO and co-founder of reQall with over 20 years of
experience including ten years at Apple as a Senior and Principal
Scientist;
-- Don Norman: Former VP of Advanced Technology at Apple and well-known
expert on design and usability;
-- Sunil Vemuri: co-founder of reQall whose research at MIT's Media Lab
into memory prostheses gained him recognition by CNN as an "Explorer."
He has also been featured in the New York Times, Fox News, Boston
Globe, Newsweek, and MIT Technology Review.

Media contacts
Kathy Johnson
Consort Partners
(415) 823 9566
reqall@consortpartners.com

SOURCE reQall

Kathy Johnson of Consort Partners, +1-415-823-9566,
reqall@consortpartners.com, for reQall