The Trevor Project Launches New Social Marketing Campaign

"I'm Glad I Failed" seeks to educate youth, increase awareness

LOS ANGELES, Aug. 13 /PRNewswire-USNewswire/ -- The Trevor Project, the
non-profit organization that operates the only nationwide, around-the-clock
crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender
and questioning (LGBTQ) youth, will launch its first-ever social marketing
campaign in conjunction with National Suicide Prevention Week, which is
sponsored by the American Association of Suicidology, Sept. 7 through 13,
2008.

The "I'm Glad I Failed" campaign, developed by Better World Advertising, seeks
to educate LGBTQ youth about The Trevor Helpline and raise the consciousness
of broader audiences to the potentially life-shattering consequences of
intolerance.

The series of print and online advertisements feature four young people,
representing those who attempted suicide because of intolerance and
harassment, and expressing how glad they are that they did not complete
suicide because their lives have since changed for the better. The vignettes
deliver the powerful message that the despair leading to suicide can be
resolved in a way that leads to a happy and fulfilling life. The Trevor
Project seeks to place the advertisements pro-bono in media outlets and on Web
sites nationwide.

"It is significant that our first social marketing campaign will launch during
National Suicide Prevention Week because suicide is one of the top three
killers of all young people, and LGBTQ youth are up to four times more likely
to attempt suicide than their heterosexual peers," said Charles Robbins,
executive director, The Trevor Project. "It is time for young people to rise
above homophobia and work together to create inclusive, respectful
environments for one another."

The "I'm Glad I Failed" print and online advertisements can be downloaded free
of charge at TheTrevorProject.org/ImGladIFailed.

About The Trevor Project
The Trevor Project is a 501(c)(3), non-profit organization that operates the
only nationwide, around-the-clock crisis and suicide prevention helpline for
lesbian, gay, bisexual, transgender and questioning youth. The Trevor
Helpline, 866-4-U-TREVOR, is a free and confidential service that offers hope
through its trained counselors. The Trevor Project also provides lifesaving
guidance and vital resources to parents and educators in order to foster safe,
accepting and inclusive environments for all youth, at home and at school. The
organization was founded by three filmmakers whose film, Trevor, about a gay
teenager who attempts suicide, received the 1994 Academy Award(R) for Best
Short Film (Live Action). For more information please visit
TheTrevorProject.org.

SOURCE The Trevor Project

Jacque Wing of The Trevor Project, +1-310-271-8845, ext. 226,
Jacqueline.Wing@TheTrevorProject.org