5W Public Relations Named Agency of Record for Licensing International Expo 2008

The World's Leading Brand & Property Marketplace Turns to 5W for Strategic
Communications

NEW YORK, Jan. 23 /PRNewswire/ -- Now in its 28th year, Licensing
International Expo 2008 is the leading trade show serving the estimated
$187 Billion licensing industry. Licensing International Expo 2008 looks to
heighten awareness on a national and international scale for the many
properties, brands and characters that have made the show the industry's
premier global event. Advanstar Communications, Inc., owner of Licensing
International Expo 2008, has contracted 5W Public Relations to increase media
exposure and awareness for this global event.
Licensing International Expo has served as the springboard for some of the
most successful consumer product launches with leaders in the entertainment,
lifestyle, sports, and Art & Design sectors all descending upon the Jacob
Javits Center in New York City on June 10-12. Confirmed exhibitors to the show
include BBC Worldwide, Cartoon Network, Crayola, General Mills, Mattel, MGM
Consumer Products, Nintendo, NASCAR and Sketchers. In addition to showcasing
more than 6,000 brands, the three-day Licensing International Expo 2008 will
also play host to over 25,000 attendees from 82 countries representing the
world's leading retailers, manufacturers, agents and brand owners.
"5W Public Relations will help our customers gain global media exposure
before, during and after the show to spotlight their innovative products,"
said Georgiann DeCenzo, Vice President, Licensing Group, Advanstar
Communications.
"We are thrilled to be representing Licensing International Expo 2008,"
said Ronn Torossian, CEO of 5W Public Relations. "As a firm that has
experience working with both major entertainment and corporate entities, we
feel we are uniquely qualified for this assignment and look forward to a
successful engagement."
For questions regarding Licensing International Expo 2008, media can email
expo2008@5wpr.com.
About Licensing International Expo 2008
Licensing International Expo 2008 (www.licensingexpo.com), taking place
June 10th - 12th at New York's Javits Center is the most established licensing
event in the world and has become a global marketplace for leveraging brand
and property equity for developing new licensed consumer products. The show's
appeal brings together top-level retail and manufacturing executives from more
than 82 countries who look to Licensing International Expo 2008 to discover
new brands and revenue generating opportunities within the $187 Billion
licensing industry.
About Advanstar Global Licensing Group
Licensing International Expo 2008, Brand Licensing Europe, and License!
Global Magazine, constitute the Advanstar Global Licensing Group. The Group's
trade shows, high-powered conferences, and magazines are a conduit to the
largest and most actively engaged community of licensors/intellectual property
owners, licensees/manufacturers, retailers and promotional/marketing
executives. Advanstar Global Licensing Group offers marketers up to date
information, networking opportunities, and platforms to promote properties,
products and services to the global licensing industry.
About Advanstar Communications Inc.
Advanstar Communications Inc. (www.advanstar.com ) is a leading worldwide
media company providing integrated marketing solutions for the Fashion, Life
Sciences and Powersports industries. Advanstar serves business professionals
and consumers in these industries with its portfolio of 91 events, 67
publications and directories, 150 electronic publications and Web sites, as
well as educational and direct marketing products and services. Market leading
brands and a commitment to delivering innovative, quality products and
services enables Advanstar to "Connect Our Customers With Theirs." Advanstar
has approximately 1,000 employees and currently operates from multiple offices
in North America and Europe.
About 5W Public Relations
Headquartered in New York, with an office in Los Angeles, 5W Public
Relations (www.5wpr.com )is the nation's fastest growing independent PR firm
for the past three years (2004-2006). 5W Public Relations maintains practice
areas specializing in technology, corporate, consumer, entertainment, crisis
communications, event management and public affairs. Named to the INC. 500
list in 2007, the firm boasts a diversified client portfolio, including: Evian
Natural Spring Water, Anheuser Busch, NICE Systems, Phillips-Van Heusen, the
world's largest shirt and neckwear company, Patina Restaurant Group,
Lifestyles Condoms, Chefs Diet and more.
Contact:
Neil Steinberg
Associate Vice President
212-999-5585
nsteinberg@5wpr.com

SOURCE 5W Public Relations

Neil Steinberg, Associate Vice President of 5W Public Relations,
+1-212-999-5585, nsteinberg@5wpr.com