VIDEO: Pert Plus(R), the Original 2-in-1, Attempts a '2-in-1' World Record

Thu Jul 9, 2009 6:42pm EDT
 
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Pert Plus attempts two Guinness World Records(TM) at one time - the world's
largest shower and the most people showering simultaneously - to celebrate
leadership in 2-in-1 category

CHICAGO, July 9 /PRNewswire/ -- Pert Plus is changing the way men get clean in
a BIG way. Pert Plus, America's original 2-in-1 shampoo plus conditioner,
today attempted a 2-in-1 Guinness World Record(TM) - two world records at one
time. At 9 a.m. CT at Six Flags Great America & Hurricane Harbor, Pert Plus
attempted to break the current world record for the largest shower and set the
record for the most people showering simultaneously at a single venue.

To View the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/pertplus/38954/

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090709/NY44521 )

Pert Plus attempted the 2-in-1 record to emphasize its leadership in the
2-in-1 category and launch the new Pert Plus for Men line. The new line is
designed exclusively to meet men's hair needs and consists of four new
products, including the company's first-ever 3-in-1 shampoo plus conditioner
plus body wash.

"Attempting a '2-in-1' Guinness World Record(TM) celebrates our reputation as
a brand that caters solely to providing products that simplify consumers'
lives. The attempt also introduces Pert Plus' newest line of multi-functional
formulas made just for men in the place where the product is experienced most
- the shower," said Joe Jacober, founder of Innovative Brands, the makers of
Pert Plus.

The 4,000-square-foot custom shower structure measures 100 feet long and 40
feet wide. Pert Plus attempted to build a shower larger than the existing
Guinness World Record(TM) shower, a record currently held by Ludacris and
Tommy Lee, who set the record in 2008 during the show "Battleground Earth."
There is no current record holder for the most people showering
simultaneously.

About Pert Plus(R)
First introduced to the U.S. market in the 1980s, Pert Plus has a strong
heritage as the original 2-in-1 shampoo plus conditioner brand and the only
brand dedicated to 2-in-1 products. Pert Plus takes an innovative approach to
offering and creating hair and body care products designed to save time - and
money. For more information or to sign up for email updates, visit
www.pertplus.com.

About Six Flags, Inc.
Six Flags, Inc., is a publicly-traded corporation headquartered in New York
City and is the world's largest regional theme park company with 20 parks
across the United States, Mexico and Canada.


SOURCE  Pert Plus(R)

Karen Bailey, +1-614-716-9678, karen.bailey@fahlgren.com, for Pert Plus

 

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