Phil Hellmuth's WSOP Entrance Most Talked About Poker Performance Yet

MIAMI, FL, Jul 09 (MARKET WIRE) --
Phil Hellmuth's grand WSOP entrance at this year's Main Event has become
one of the most talked about spectacles in recent memory. And for good
reason. The 11-time WSOP bracelet winner made his way to the world's most
prestigious poker tournament in a performance fit for a king. Or at least
an emperor.

"This was my biggest entrance yet and with 11 WSOP bracelets under my
belt, I think it's pretty fitting, to be honest," stated Phil Hellmuth.

Dressed as Julius Caesar, Hellmuth made his way to the Rio protected by
Roman guards and surrounded by muses throwing rose petals, all of whom
were outfitted only in body paint. The over-the-top entrance was in
keeping with UltimateBet's 2009 WSOP theme. Celebrating its 10th
anniversary dealing cards online, the online poker site invited poker
players to join its empire in Vegas and compete for a $10 million Main
Event bonus.

Poker publications, gambling blogs and traditional media outlets including
USA Today continue to report on and talk about Hellmuth's impressive
entrance that featured a cast of over 100.

Hellmuth's grand entrances have become as traditional as the World Series
of Poker itself. Last year, Phil Hellmuth made his way to the Main Event
of the WSOP dressed in military garb, accompanied by a troop of
attractive, scantily dressed female soldiers. The entrance was in keeping
with UltimateBet's 2008 UB Army theme, a promotion that helped
UltimateBet build one of the strongest online poker communities in the
industry.

This year's entrance was also arguably more successful than the 2007
fiasco in which Hellmuth crashed an UltimateBet racecar outside of the
Rio. While the accident caused tens of thousands of dollars in damages to
the car, Hellmuth escaped unharmed.

Photos of Phil Hellmuth's 2009 World Series of Poker entrance can be
viewed at the UltimateBet poker blog.

About UltimateBet

Designed with the assistance of the best poker players in the world --
Phil Hellmuth and Annie Duke -- UltimateBet provides the best poker games
available on the net through the CEREUS poker network. Players can
download the free poker software, play in free ring games and tournaments
and get tips from the pros to learn the sport or to enhance their playing
strategy.

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