Hallmark Insights Appoints New Vice President of Information Technology

Zarir Erani to Oversee Development and Growth of Company's Client Facing
Technology

MINNEAPOLIS, Nov. 4 /PRNewswire/ -- Minneapolis-based incentive management
company Hallmark Insights has hired Zarir Erani as vice president of
information technology. In that capacity, Erani oversees the company's client
facing platform, project management, internal applications and IT strategy,
infrastructure and controls.

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"Zarir comes to us with a strong track record of success as an information
technology executive with extensive experience in all aspects of IT
management," says Hallmark Insights President Keith Fenhaus. "This experience
includes spearheading the technical integration of a newly acquired firm into
a parent company."

Erani's most recent experience includes Minneapolis, MN-based PDI Ninth House,
where he was responsible for all technology related components of the
business, including the infrastructure at 30 global operating offices. Prior
to his time at PDI Ninth House, Zarir led the Information Technology and
Solution Delivery function for MotivAction, a Twin Cities-based incentive
company, thus bringing significant knowledge of the incentive industry with
him to Hallmark Insights.

He obtained a Bachelor of Science in computer science, finance, and marketing
from Minnesota State University in Mankato, Minn., and a Master of Business
Administration with a Management Information Systems specialization from the
University of St. Thomas in St. Paul, MN.

Erani began with Hallmark Insights on Oct. 1. "I am looking forward to the
positive contribution that Zarir's leadership experience will have at Hallmark
Insights," adds Fenhaus.

About Hallmark Insights
Headquartered in Minneapolis, MN, Hallmark Insights, a wholly owned subsidiary
of Hallmark Cards, Inc., provides meaningful, memorable and measurable
incentive solutions for employee reward and recognition programs, health and
wellness programs, sales and dealer programs, and consumer programs. For more
about Hallmark Insights, visit online at www.HallmarkInsights.com

SOURCE Hallmark Insights

Lisa Oster of Hallmark Insights, +1-612-672-8611,
Lisa.oster@hallmarkinsights.com