IDS Sports Assures Safety of New Whey Products

OVIEDO, Fla.--(Business Wire)--
IDS Sports (IDS) today assured customers of the safety of its New Whey liquid
products following a recent recall of a limited quantity of New Whey liquid
products among other products manufactured by Protica Inc., of Whitehall,
Pennsylvania.

IDS terminated its relationship with Protica in February 2009. IDS`s present New
Whey products are manufactured by a source other than Protica. These products
are entirely safe and not subject to the recall. No tampering issues are known
to have occurred with New Whey products since the change in manufacturer.

The recent recall announcement applies to products which were recalled
voluntarily by IDS Sports earlier this year. These products were returned and
were destroyed or otherwise determined not to have been the subject of product
tampering.

New Whey products from the new manufacturer that are not impactedby the recall
have the following features: (1) a flat-bottom; (2) 3.4 oz size: and (3) a black
cap.

However, if consumers purchased New Whey liquid products before February 15,
2009, IDS is urging them to return or discard the product. Consumers should
contact IDS directly at 888-795-0444 to learn more about return options.

IDS is cooperating fully with the U.S. Food and Drug Administration as it
investigates the apparent product tampering that occurred at Protica`s
facilities. There have been no reported injuries associated with the tampering.

"Our primary concern is always the safety and well-being of our customers,"
stated David Dixon, CEO of IDS Sports. "We have voluntarily taken internal
measures to ensure the quality and safety of all our products prior to
distribution."

About IDS Sports

Based in Oviedo, Florida, IDS Sports is a sports nutrition company that is
committed to providing our customers with the most innovative nutrition &
bodybuilding supplement products in the industry. IDS staff has more than 60
years experience in the sports nutrition and consumer products industries. Since
the Company`s founding in 1999, we have worked diligently to develop
breakthrough technology that is used to manufacture new products that deliver
results. Our sustained commitment to our customers allows us to grow and provide
the most state-of-the-art products on the market. For more information, visit
www.idssports.com or www.newwhey.com.

Rasky Baerlein Strategic Communications
Kelly Lynch, 617-413-9074
klynch@rasky.com

Copyright Business Wire 2009