BlackBerry Curve 8530 smartphone Coming to Sprint Featuring America`s Most Dependable 3G Network and Affordable Price Plans

Thu Nov 5, 2009 1:00pm EST
 
[-] Text [+]
Next generation of popular BlackBerry smartphone adds Wi-Fi, external multimedia
buttons and BlackBerry App World; visit www.sprint.com/blackberrycurve8530
to pre-register for BlackBerry Curve 8530 from Sprint
OVERLAND PARK, Kan.--(Business Wire)--
Sprint (NYSE: S) announced today it will add the new BlackBerry Curve 8530
smartphone to the wireless industry`s best lineup of devices. Beginning today,
customers can visit http://www.sprint.com/blackberrycurve8530 to pre-register
for this next generation of the popular BlackBerry wireless device on America`s
most dependable 3G network1 with the affordability of Sprint`s Everything Data
plans featuring Any Mobile, AnytimeSM. Pricing and availability will be
announced at a later date. 

BlackBerry Curve 8530 smartphone makes it even easier to enjoy music on-the-go
with dedicated keys to skip to the next song on a playlist, pause or play. It
comes preloaded with several multimedia applications including BlackBerry Media
Sync, Sprint Music Store, Sprint TV and Pandora. It also boasts dedicated
applications for a smoothly integrated social networking experience with
Facebook®, MySpace and Flickr. BlackBerry Curve 8530 will be available in three
color options - Black, Royal Purple and Red. 

"BlackBerry Curve 8330 has been a tremendous success for Sprint. BlackBerry
Curve 8530 continues that legacy with the addition of several important features
that make it a winner for both entertainment and productivity," said Kevin
Packingham, Sprint Senior Vice President of Product Development. "This is one
device that can really do it all with the email, calendar and contact
synchronization BlackBerry is known for as well as the latest multimedia and
social media features. We are anxious to bring it to our customers who also
appreciate the strength of our network, the affordability of our rate plans and
our Ready Now customer service experience." 

Sprint`s BlackBerry Curve 8530 will offer BlackBerry App World for instant
access to thousands of applications. Sprint has employed an open Internet
approach, and the Sprint Application Developer Program has been providing tools
for third-party developers, since Sprint first launched the Wireless Web on its
phones in 2001. 

Sprint`s affordable Everything Data plans now include Any Mobile, Anytime, a
feature that removes restrictive calling-circles and provides unlimited calling
on the Sprint network to and from any U.S. wireless phone regardless of carrier,
at no additional charge with Everything Data plans starting at $69.99 per month
(all price plans exclude surcharges and taxes). 

Sprint`s Simply EverythingSM offers nationwide unlimited calling, unlimited text
and unlimited data, including email, social networking, Web browsing, Sprint
Navigation, Sprint TV, streaming music, NFL Mobile Live and NASCAR Sprint Cup
Mobile, for only $99.99 per month (plus taxes and surcharges). That is a $1,200
savings over two years versus a comparable AT&T iPhone® plan2. Both Everything
Data and Simply Everything plans are available to existing customers without
extending their service agreement. New lines of service require a two-year
service agreement. 

The Sprint Mobile Broadband Network (inclusive of data roaming) reaches more
than 269 million people, 18,652 cities and 1,838 airports. The Sprint Networks
(inclusive of data roaming) have twice the coverage of AT&T`s current 3G network
and 14 times the coverage of T-Mobile`s current 3G network, both based on square
miles3. 

According to Sprint performance data, Sprint Mobile Broadband connections are
successfully connected and maintained better than 99 out of 100 times. According
to a recent independent network test conducted by PC World, Sprint tested as the
most reliable network overall among US carriers in a 13-city performance test4. 

Sprint is the first national carrier to test, launch and market 4G technology.
Separate from its 3G investment, Sprint has announced plans to extend its 4G
leadership by launching the next-generation service in numerous markets in 2009,
including the recently launched markets of Atlanta, Las Vegas, Philadelphia and
Portland, Ore. 

Sprint is also the only wireless carrier to offer Ready Now service with trained
retail associates to work one-on-one with customers to personalize their
BlackBerry Curve 8530, set up features and demonstrate how it works before the
customer leaves the store. Customers have the choice of sitting down with a
Sprint retail associate at the time of purchase or they can schedule an
appointment for a later time at www.sprint.com/storelocator. 

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including two
wireless networks serving more than 48 million customers at the end of the third
quarter of 2009 and the first and only 4G service from a national carrier in the
United States; industry-leading mobile data services; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet backbone.
The company`s customer-focused strategy has led to improved first call
resolution and customer care satisfaction scores. For more information, visit
www.sprint.com. 

1 Dependable" based on independent, third-party drive tests for 3G data
connection success, session reliability and signal strength for the top 50 most
populous markets from January 2008 to July 2009. Not all services available on
3G and coverage may default to separate network when 3G unavailable. Coverage
may not be available everywhere. Customers should refer to sprint.com/coverage
for details. 

2 Savings based on publicly available information comparing AT&T Nation
Unlimited plus required iPhone data plan and optional unlimited text messaging
totaling $149.99/month for AT&T as of publication date, excluding taxes,
surcharges and fees. iPhone is a registered trademark of Apple, Inc. 

3 Coverage comparison based on publicly available information as of 04/01/09
inclusive of Sprint roaming partners. Based on square miles. Coverage comparison
based on publicly available information as of 04/01/09 inclusive of Sprint
roaming partners. Based on square miles. 

4 The PC World tests took place in March and April 2009 in 13 major markets
across the country. In each location, testers measured download speed, upload
speed and reliability. In all, 5,443 individual tests from 283 testing locations
were conducted for each provider`s 3G service. Testing was one minute in
duration, and network performance can be highly variable from neighborhood to
neighborhood.

Media Contact:
Sprint
Mark Elliott, 603-621-4511
Mark.J.Elliott@Sprint.com



Copyright Business Wire 2009

 

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