Marketing Leader Full Circle Expands Into Even More Retailers

Thu Jul 2, 2009 6:40pm EDT
 
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  ATLANTA, GA, Jul 02 (MARKET WIRE) -- 
Full Circle, www.fcinet.net, has been growing despite a weak economy.
With another 467,000 jobs cut in the American workforce in June 2009,
it's a wonder Full Circle is experiencing one of its biggest quarters on
record. The client base for Full Circle has expanded from sports and
entertainment venues to leaders in the Satellite Television and Cosmetics
industries. This upcoming quarter, Full Circle will be launching new
programs to continue their major presence in some of the country's
largest retailers.

    "Our clients are seeing the benefits of our in-store marketing programs.
In turn, we are launching new marketing and promotional campaigns in other
retailers throughout the Atlanta area," says Jeremy Mosier, Full Circle's
Director of Operations. This summer, Full Circle will be expanding its
presence in several of the country's biggest retailers. "We are literally
taking our marketing campaigns and products INTO the stores. Due to the
foot traffic in the retail stores, our clients are getting five times the
recognition."

    Jeremy Mosier was asked why he thinks Full Circle has been able to grow
despite the issues in the economy that are causing most companies in the
marketing and sales industry to scramble for profits. In a recent report
published on www.BusinessWeek.com, Louis Lavelle reports in an article
titled, "Help Wanted: Job ads way down," that online job ads for
"Marketing" are down 34% and for "Business Management" openings, there has
been a 61.2% shrink.

    "There are two reasons for our continued growth. Our clients need results
and we are a results-based company. Traditional marketing is on its heels
right now due to high costs and low return rates. The future of
advertising was supposed to be 'on-line click' advertising. According to
most reports, the rate-of-return is around a measly .2%. That's only
one-fifth of a percentage point. We've been telling our clients for years
that the best way to get customers is to give them an incentive to use
and then, once you have an incentive for the customer, get it in front of
them as quickly and efficiently as possible. That's what we've done for
years and what we'll continue to do in the future."

    Mr. Mosier goes on to describe the second reason for Full Circle's
success, and as you hear him talk, you can tell why clients are lining up
to be represented by members of Full Circle's team. "It's all about sales
and communication skills. Ask any Director of Marketing or Sales of any
professional sports franchise and they will tell you the same thing; it's
about putting people in the seats. Our Management Trainees are taught this
from day one. We attract people that have a very clear goal of moving up
in their career. Some people want to sit behind a desk, look busy, put in
just enough work to not get fired, and leave the building at 5 pm sharp
every day, and unfortunately for them, this is not going to be that
place. By surrounding ourselves with ambitious, hard-working, and driven
team members, we don't have to deal with people not being on the same
page as us. We have a 100% promotion from within policy, so all our
growth has come from people that know our philosophies and work ethic.
Our training program is hard, very hard, but that's why we develop such
great managers and team members. Let's face it, a lot of people would
love to manage one of our offices, but don't want to do what it takes to
get there. It's not what you want out of life, it's what are you willing
to do to get it. Our team members are the key to our growth and deserve
all the credit. Their hard work and perseverance are what separates us
from everyone else."

    After talking to Mr. Mosier, there's no doubt that no matter which
direction the economy goes, there's only one place Full Circle is going,
and that is "Up"! Combine a great marketing plan with a second-to-none
work ethic, and it's easy to see why expectations are higher than ever at
Full Circle, located at 5555 Glenridge Connector, Atlanta, GA 30342.

    

For More Information:
Laura McHugh
Full Circle
5555 Glenridge Connector
Suite 200
Atlanta, GA 30342
404-459-2820

Copyright 2009, Market Wire, All rights reserved.

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