Blog Launched to Engage in Conversation about Public Health Issues

CINCINNATI, Nov. 4 /PRNewswire-USNewswire/ -- A new blog -- Change the Outcome
-- has been launched by Cincinnati Children's Hospital Medical Center in hopes
of engaging in an online dialogue about important issues in pediatric health.

The blog, which launched Oct. 15, will focus on matters of public health
policy, health care reform, hospital quality and transformation and the
business of health care.

A blog -- shortened from Web-log -- is a type of website written in journal
fashion that allows users to share opinions and discuss various topics in the
form of an online dialogue between authors and readers, who offer their own
comments.

The Cincinnati Children's blog is being written by a variety of people from
throughout the medical center. James M. Anderson, president and CEO, wrote the
first post, "Win Win, Health Care Reform from Within."

The vision of the blog is "to engage in a robust conversation about ways to
'change the outcome' -- by promoting greater safety and quality of medical
care; by debating the options and consequences of health care reform; by
researching and interpreting health care public policy questions; and by
investigating and fostering greater understanding why all of these things make
good business sense," according to an introduction published on the blog.

Suggestions for topics, comments on postings or ideas about how to improve
healthcare and "change the outcome" are welcome at the blog. It can be found
at www.cincinnatichildrensblog.org or from the front page of the Cincinnati
Children's Web site, www.cincinnatichildrens.org.

SOURCE Cincinnati Children's Hospital Medical Center

Thomas McCormally of the Cincinnati Children's Hospital Medical Center,
+1-513-636-9682, thomas.mccormally@cchmc.org