Procter & Gamble Expands Its Utilization of InnoCentive.com's Open Innovation Marketplace

WALTHAM, MA and CINCINNATI, OH, Apr 22 (MARKET WIRE)
--
InnoCentive, Inc., the leader in Prize-Based Open Innovation sourcing, and
Procter & Gamble Company (NYSE: PG), today announced that they have renewed and
extended their relationship to continue working together to help meet some of
P&G'sinnovation challenges.

Under the new terms, P&G will leverage InnoCentive's global network of
Solvers to help uncover creative solutions to some of their most important
product
development challenges. P&G will further take advantage of InnoCentive's
end-to-end innovation solution that will allow the company to submit
Challenges at any stage of the development lifecycle. P&G will be able to
utilize InnoCentive Solvers across four different stages of the product
development process -- ideation, design, product prototype and delivery of
final product.

News Highlights

-- With InnoCentive, P&G will reach more than 140,000 of the most
creative individuals with backgrounds in a variety of expertise,
including Engineering and Design, Business and Entrepreneurship,
Life Sciences, Chemistry, Computer Science, Math and Physics.
-- InnoCentive offers four Challenge types to span the product
development process. They are:
-- The Big Idea: Ideation -- Brainstorming and Ideation
-- The Design: Theoretical -- Detailed description, specs and
requirements
-- The Proof: RTP -- Sample product prototype and test results
-- The Final Product: eRFP -- Electronic Request For a Partner
to deliver the final product or service
-- InnoCentive has a "Pay for Success" pricing model where the award
and success fee are only charged to P&G when they choose a solution
that meets their need.

Company Quotes

Dwayne Spradlin, CEO, InnoCentive Inc.

"Procter & Gamble is one of the most innovative companies in the world and
we
take great pride in the fact that the company has renewed its commitment to work
with InnoCentive. Our mission as a company is to accelerate the development
of potentially world-changing solutions by inviting our partners to challenge
our diverse network of Solvers and P&G is exactly the kind of visionary
organization we believe supports this goal."

John Leikhim, Director Corporate Functions R&D, Innovation Capability with
the
Procter & Gamble Company

"More than ever, Procter & Gamble is devoted to providing the highest
quality
products to our consumers and we believe leveraging open innovation networks
like
InnoCentive is an important tool to help us achieve that goal. We are
confident our renewed partnership with InnoCentive will help us accelerate the
pace of innovation to bring new products to market faster."

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted,
quality,leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R),
Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R),
Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R),
Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The
P&G
community consists of over 138,000 employees working in over 80 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.

About InnoCentive

Founded in 2001, InnoCentive built the first global web community for open
innovation, enabling scientists, engineers, professionals and
entrepreneursto collaborate to deliver breakthrough solutions for R&D-driven
organizations.
InnoCentive Seekers, who collectively spend billions of dollars on R&D,
submit complex problems to the InnoCentive Marketplace where more than 140,000
engineers, scientists, inventors, business people, and research organizations in
more than 175 countries are invited to solve them. Solvers who deliver the most
innovative solutions receive financial awards ranging up to US$1,000,000.
InnoCentive's Seekers include commercial, government and non-profit
organizations
such as Eli Lilly and Company, Janssen, Solvay, GlobalGiving and The
Rockefeller Foundation.

For more information on InnoCentive, go to: www.innocentive.com.

InnoCentive and InnoCentive Challenge are registered trademarks of
InnoCentive, Inc. Other product or service names mentioned herein are the
trademarks of their respective owners.

For More Information contact:
Jessica Devaney or Carole Hutchinson
Email Contact
617-431-1020

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