VeggieTalestm Creator Launches Children's Network with Online Video by Ooyala

MOUNTAIN VIEW, Calif. & WHEATON, Ill.--(Business Wire)--
VeggieTales creator, Phil Vischer, is launching a faith-based children's
network, JellyTelly, with online video powered by Ooyala. On JellyTelly.com,
children can watch a series of daily videos and interactive website content
designed to educate and entertain using Christian-based themes.

Vischer, and his company Jellyfish Labs, offer a values-oriented video
experience for children ages 5-11 years old. The multimedia website features a
mixture of licensed video programming and JellyTelly original video content, all
managed and delivered with Backlot, Ooyala's online video platform.

By leveraging Ooyala technology, JellyTelly's small staff and minimal production
budget was able to build out the site an estimated 4x faster than if they had
made the effort without Backlot. Shown via the Flash-based Ooyala Video Player,
viewers of all ages can enjoy high quality video playback with minimal buffering
and advanced video controls.

Using Backlot Analytics, the video analytics module included in the platform,
JellyTelly is able to see how videos are performing and how viewers are engaging
with the video.

"Analytics are integral to our ability to get sponsorship money because it
demonstrates that people are watching the shows and they're watching them all
the way through. It says we have an audience and that they do really want more
of a particular program," says Tim Johnson, Head of Business Development,
Jellyfish Labs.

Since the videos went live earlier this year, JellyTelly has gained a steady and
growing following. Johnson says Ooyala technology and efficient production
techniques have enabled them to create and modify content very quickly.

About Jellyfish Labs

Jellyfish Labs is the creative shop founded by Phil Vischer to develop
faith-based projects for kids and families. Prior to founding Jellyfish, Phil
started Big Idea Productions and led the team that brought VeggieTales to life.
With a small group of veterans from Big Idea, Jellyfish Labs is working on new
Christian family media projects. For more information, visit
http://www.jellyfishland.com and http://www.jellytelly.com.

About Ooyala

Ooyala is a video technology company that provides an integrated platform
enabling the delivery, management, and monetization of high quality video
content. Ooyala's partner portfolio includes 1000s of media companies such as
Bebo, TV Guide, Glam, and Electronic Arts. For more information please visit
www.ooyala.com.

Ooyala is headquartered in Mountain View, California, with sales offices in New
York and London.

©Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands
and product names and trademarks are the registered property of their respective
companies.

For Ooyala
Shalini Gupta, 650-316-3433
shalini@ooyala.com
Alexa Lee, 650-417-5184
alexa@ooyala.com
or
For JellyTelly
Hannah Tate, 615-491-3214
hannah@propellerconsulting.net

Copyright Business Wire 2009