Flickr Adds Video to its Popular Photo-Sharing Community

Video Enhancement Provides an Even More Engaging Service for
Members, Helping Advance Yahoo!'s Goal to be the Leading Starting
Point on the Web
SAN FRANCISCO--(Business Wire)--
Flickr, a Yahoo! Inc. (Nasdaq:YHOO) company and one of the world's
fastest growing online photo-sharing communities, today launched video
sharing. Flickr pro members can now upload personal video clips and
share them with friends, family and the world. Flickr - which has
grown from 27 million to 42 million monthly visitors worldwide in the
past year(1) - serves as the 'eyes of the world' for its members
globally, and with the addition of video, is giving people more ways
to share what they see and experience in their everyday lives. The new
enhancement is helping to advance Yahoo!'s goal to become the leading
starting point on the Web by offering an even more engaging and
relevant service for sharing, exploring and discovering digital
imagery.

"Video on Flickr is an extension of what Flickr is already doing
with more than 2 billion photos worldwide - providing a place where
people capture and share life's daily moments," said Kakul Srivastava,
general manager of Flickr at Yahoo!. "Digital media has led to a new
behavior emerging in the market and people are much more likely to
shoot short video clips, essentially "long photos," with their digital
still cameras and mobile phones. There is a great resonance between
this new category of content and with the kind of authentic, personal
moments already being shared on Flickr."

Video on Flickr provides an easy and fun solution for consumers to
release the personal video clips stored away in their cameras.
According to a recent survey commissioned by Yahoo!(2), more than 40
percent of respondents ages 18-44 are capturing personal video clips
with their digital cameras, but they are not taking advantage of Web
sites to effectively share their videos. Fifty-five percent of
respondents merely play back video clips for their friends on their
camera device or PC, and 20 percent don't share these clips at all.

The new video uploading feature will support up to 90 seconds of
personal video footage captured with the video function of any digital
video recording device including still cameras, camcorders and camera
phones. Video on Flickr gives members a glimpse into daily and
extraordinary activities, from watching dogs play in a park to seeing
someone climb Machu Picchu. Flickr members can organize and share
videos just like they do photos; they can upload videos to their
photostream along with their photos, and set their privacy settings
for friends, family or the world to see. Videos will be moderated
through a combination of Flickr team review, community review and
automated abuse-spotting mechanisms.

As pro members around the world upload personal video clips on
Flickr, people can see, share, and experience the world in motion
through the eyes of the Flickr community. Video on Flickr will be
available in eight languages including English, French, German,
Italian, Korean, Portuguese, Spanish and traditional Chinese. This new
feature provides:

-- Video uploading for Flickr pro members

-- The ability for free and pro members to view public video
clips

-- Video limits up to 90 seconds long and 150MB maximum in size

-- Controls to make videos private, visible to friends and/or
family, or public

-- Seamless integration of videos into the photostream, along
with photos

-- The ability to share video clips individually, as part of a
set, or embed on third-party Web sites

-- Tagging and geotagging capabilities for videos

-- The ability to search videos by tags and descriptions

-- The ability to upload videos directly from camera phones

-- The option to view videos on a full screen

-- Licensing options to mark a video as 'All Rights Reserved' or
designate a license through Creative Commons
(http://creativecommons.org/)

-- Application programming interface (API) for third party
developers to create programs or services using authorized
video submitted to Flickr

(1) Based on comScore Media Metrix monthly unique visitors
worldwide from February 2007 to February 2008.

(2) Yahoo! and Decipher Inc. randomly surveyed 2,000 US Internet
Adults that represent a swath of the general US online population in
gender, age, ethnicity and region. This study was fielded over a four
day period ending on February 4, 2008.

About Flickr

Flickr is one of the world's leading online photo and video
sharing communities where people explore, find and manage pictures and
video clips of life's daily moments with friends, family and the
world. With 42 million worldwide visitors each month and more than 2
billion photos stored, Flickr serves as the 'eyes of the world' and
has revolutionized the sharing and discovery of what people see and
experience through digital imagery. Flickr was developed by Ludicorp
in February 2004 and acquired by Yahoo! in March 2005. To share and
explore the world's photos and videos, visit www.flickr.com.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California. For more
information, visit pressroom.yahoo.com or the company's blog, Yodel
Anecdotal.

For free video content about video on Flickr, please log onto
www.thenewsmarket.com/yahoo to preview and request video. You can
receive broadcast-standard video digitally or by tape from this site.
Registration and video is free to the media.

Yahoo!
Terrell Karlsten, 408-349-5528
terrellk@yahoo-inc.com
or
OutCast Communications
Lucy Chung, 415-392-8282
lucy@outcastpr.com

Copyright Business Wire 2008