FastCall411 CEO Joins PELORUS Group Mobile Local Search '08, Discusses Content and...

Fri Feb 15, 2008 1:53pm EST

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FastCall411 CEO Joins PELORUS Group Mobile Local Search '08, Discusses Content and the Future of Mobile Local Search

Presenting the Three Cs of Mobile Local Search: Content,
Convenience and Connection
--(Business Wire)--
FastCall411:

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WHO: Richard Rosen, founder and CEO of FastCall411
(www.fastcall411.com). FastCall411 is a new company offering
improved mobile local search options for consumers.

WHAT: Rosen will speak February 20 and 21 at PELORUS Group Mobile
Local Search in Albuquerque, New Mexico. For the session:
"Mobile Local Search Content" Rosen joins fellow panelists from
Localeze and InfoUSA. The day one content panel reviews how
content will propel mobile local search. Says Rosen:

"When presentation is a limitation due to screen size, the
relevance of the search results is paramount. I call this the
Three Cs of mobile local: Content, Convenience and Connection.
When searching locally from a mobile device the consumer's
ultimate goal is to Connect with the merchant. In order to
achieve Convenience, the user wants Content filtered with
recommendations, sub-specialties, hours of operations,
availability, payment, etc."

For the session "The Future of Mobile Local Search:
Stakeholders' Panel" Rosen is joined by colleagues from Soleo
Communications and V-ENABLE.

Rosen is also available to discuss FastCall411 Mobile - a new
wireless application protocol (WAP) version of FastCall411
designed for mobile devices. FastCall411 Mobile simultaneously
calls multiple, highly-rated local merchants and connects the
consumer with as many available providers as the consumer
chooses.

WHEN: Feb. 20, from 11:45-12:45 and Feb. 21, from 1:30 to 2:15 at the
Albuquerque Marriott.

HOW: To speak with Richard Rosen, contact:
Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com
818.990.5001
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About FastCall411

FastCall411 reinvents the mobile local directory with the consumer
in mind, integrating artificial intelligence, VoIP, and parallel
dialing. The consumer requests a local provider using a mobile device
or directory assistance. Patent-pending technology recommends the best
provider, immediately places the call, and checks availability. Within
seconds, the consumer is connected. No dialing busy, disconnected, or
otherwise unavailable numbers, or hoping a message will be answered.
The result? Satisfied consumers, a big break for local merchants, and
a rich opportunity for partners. For more information, visit
www.fastcall411.com. To view the FastCall411 DEMOfall 07 presentation,
visit www.blog.fastcall411.com

Edge Communications, Inc.
Ken Greenberg, 818.990.5001
ken@edgecommunicationsinc.com