Arbor Scientific Selects PowerReviews To Provide Online Customer Reviews

Arbor Scientific Uses PowerReviews to Drive Sales Leads
SAN FRANCISCO--(Business Wire)--
PowerReviews(TM) (www.powerreviews.com), the Internet's most
comprehensive developer of customer-review solutions for retailers and
their shoppers, announced today that Arbor Scientific
(www.arborscientific.com) the leading science education supplies
retailer, has chosen PowerReviews to harness the power of its customer
reviews, increase sales and build stronger customer relationships.

"PowerReviews allowed us to easily deliver customer-friendly,
highly-informative product reviews," said Dave Barnes, Marketing
Manager of Arbor Scientific. "Not only was the integration and
start-up process quick and easy, but the feature has caught on quickly
and been very popular with our customers."

The PowerReviews technology platform for collecting, organizing,
structuring and moderating relevance-based reviews helps online
retailers significantly leverage customer reviews and boost their
sales by giving shoppers access to the most meaningful reviews from
people just like them. The user-generated content and community drives
the highest sales uplift in the industry.

"We are honored to work with Arbor Scientific to provide highly
relevant product reviews to their wide range of customers," said Jay
Shaffer, VP of Sales and Marketing for PowerReviews. "The affinity
functionality of our review system allows their customers to fully
understand the 'voice' of the review - whether it is from a student,
parent or educator - thus enabling them to better identify with the
product and make the right purchase decision."

About Arbor Scientific

For over 20 years, Arbor Scientific has been a leading supplier to
the science education market for physics and physical science
products. Known as the "Sharper Image" of science, Arbor Scientific
provides science educations with engaging, innovative and resources
that assist them in becoming better teachers.

Once strictly a print catalog mailer, Arbor Scientific has
expanded its online presence over the last decade to become one of the
leading online retailers in the science education community. This
includes an entire section of their web site that provides free
teacher resources like lesson plans, student lab activities, demo
ideas and access to the CoolStuff Newsletter archive.

About PowerReviews

PowerReviews (www.powerreviews.com) is an enterprise solutions
company that provides customer reviews and social merchandising
solutions to multi-channel retailers and their shoppers. Our
technology platform for collecting, organizing, structuring and
moderating relevance-based reviews helps online retailers
significantly boost their sales. PowerReviews' user-generated content
and community drives the highest sales uplift in the industry, and in
addition to working with more than 240 online retailers, including
Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, Diapers.com and
The Sports Authority, we have also launched our own shopping portal,
Buzzillions (www.buzzillions.com). The company is based in San
Francisco and is backed by Menlo Ventures and Draper Richards.

for PowerReviews
Jennifer Johnson Avril, 718-871-7117
jen@verbfactory.com

Copyright Business Wire 2008